True Fit

Shopify social proof app by True Fit Corporation·The AI size-and-fit solution for your shoppers, your teams, your brand: True Fit.

Snapshot

4.00(19 reviews)#107of 315 inSocial proof

Ongoing.AI tracks True Fit daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.00

19 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

2

launched Jul 10, 2023

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+0

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

#20#20#20#19#195.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 30Total reviewsRating (0–5)
True Fit added 0 reviews over the last 28 days.

Catalog position

Where True Fit sits in the App Store.

Rank and percentile inside the Social proof category — the competitive shape of the niche around this app.

Rank in Social proof

#107

of 315 active apps

Review count percentile

66th

vs category siblings

Rating percentile

35th

vs category siblings

Years on App Store

2

since 2023

Listing change cadence

What True Fit has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.00(19 reviews)
  • 93%positive28
  • 0%neutral0
  • 7%negative2

Popular mentions

  • pricing
  • misleading marketing

Top themes

  1. pricing1
  2. misleading marketing1

What merchants praise

True Fit has been great so far - The app is super easy to set up, and we've received great support from everyone at True Fit when we've wanted to add more features. The app is already helping our customers find the right size and fit across our product line. Highly recommended!
Mons Royale · 5 · 2026-05-19

What merchants complain about

Do not bother to install, I did it cuz it said free so I wanted to check it out, and in order for you to see the app you gotta pay $499/month.
Born of Shadows · 1 · 2026-02-11

Plans

True Fit pricing tiers.

Contact for Price

Free to install

  • Contact for pricing; starts at $1,000/m
  • Book a demo with sales for more details.

Capabilities

What True Fit can do.

The 13 capabilities True Fit lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Social proof

Content types

2
  • UGC
  • Reviews

Display options

3
  • Product views
  • Sales count
  • Recent purchases

Analytics

1
  • Conversion tracking

Product comparison

Comparison tools

2
  • Size charts
  • Recommendations

Display options

5
  • Drag and drop editor
  • Color and font
  • Multi-language
  • Product page
  • Mobile responsive

FAQ

True Fit — frequently asked questions.

What is True Fit on Shopify?
True Fit, officially listed on the Shopify App Store as True Fit: AI Size Guidance, is a Shopify app in the Social proof category. We obsess over size & fit so your shoppers don’t have to! True Fit benefits your SHOPPERS by providing size recs across all footwear & apparel categories for men, women, kids & unisex, including swim & intimates. Our size solution provides inclusive size guidance for every body, shape, size & preference. Install True Fit in minutes & let us do the heavy lifting to get recommendations on your PDPs. We’ve been supporting size & fit for enterprise for a long time & can’t wait to support YOU! It averages 4.00 out of 5 across 19 merchant reviews on the Shopify App Store.
How much does True Fit cost?
True Fit is priced at $0/month on the Shopify App Store.
When was True Fit launched?
True Fit launched on July 10, 2023 — over 2 years on the Shopify App Store. In that time it has gathered 19 merchant reviews.
Is True Fit Built for Shopify?
True Fit does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best True Fit alternatives?
Merchants commonly compare True Fit with Loox, Instafeed, Google Reviews by Reputon, and Reputon Customer. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about True Fit?
7% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are pricing and misleading marketing — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running True Fit.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View True Fit on the Shopify App Store ↗