Shopify Translate & Adapt

Shopify currency and translation app by Shopify·Speak every customer’s language. It’s easy to translate and adapt your store content for any market.

Snapshot

4.50(1,421 reviews)#2of 163 inCurrency and translation

Ongoing.AI tracks Shopify Translate & Adapt daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesCurrency and translation

Rating

4.50

1,421 reviews

Pricing

Free

free

Built for Shopify

No

Years live

3

launched Aug 16, 2022

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

-8

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

1,4311,4251,4191,4121,4065.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Shopify Translate & Adapt lost 8 reviews over the last 28 days.

Category rank over time

Where Shopify Translate & Adapt sits day-by-day in Currency and translation.

Position across the Currency and translation page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Currency and translation leaderboard →

#4#7#9#12#14May 28May 31Jun 4Jun 7Jun 11Shopify Translate & Adapt · #12EZ Product Image Translate · #11Hoppy Multi Currency Converter · #13
Best position observed: #5. Shopify Translate & Adapt slipped 7 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Shopify Translate & Adapt sits in the App Store.

Rank and percentile inside the Currency and translation category — the competitive shape of the niche around this app.

Rank in Currency and translation

#2

of 163 active apps

Review count percentile

99th

vs category siblings

Rating percentile

55th

vs category siblings

Years on App Store

3

since 2022

Listing change cadence

What Shopify Translate & Adapt has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.50(1,421 reviews)
  • 90%positive1,324
  • 4%neutral53
  • 7%negative102

Popular mentions

  • customer support
  • bug
  • missing features
  • performance
  • pricing
  • feature request
  • missing feature
  • multilingual support

Top themes

  1. customer support5
  2. bug3
  3. missing features3
  4. performance2
  5. pricing2
  6. feature request2
  7. missing feature2
  8. multilingual support1

What merchants praise

“Super application, simple, rapide et ultra-efficace ! Seulement 2 langues en traduction automatique, pour d'autres, il faut passer en manuel. La traduction d'une boutique s’effectue en quelques minutes seulement, la traduction est excellente ! Merci et n'hésitez pas”
Mon petit beret · 5★

What merchants complain about

“UPDATE! FALSE! It did in fact create a version of my website - in other languages - cuz if it didn't - they howwwwww can people read it in another language!?!? Not to mention I saw the actual pages in other languages. created 144 additional pages with 404 errors on my website from duplicate translated pages that do NOT direct to correct english translation .”
Coral Strands · 1★

Capabilities

What Shopify Translate & Adapt can do.

The 7 capabilities Shopify Translate & Adapt lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Language translation

7
  • Machine translation
  • Auto-sync translations
  • Bulk translation
  • Manual translation
  • Metafields translation
  • SEO translation
  • URL translation

FAQ

Shopify Translate & Adapt — frequently asked questions.

What is Shopify Translate & Adapt on Shopify?
Shopify Translate & Adapt is a Shopify app in the Currency and translation category. Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance. It averages 4.50 out of 5 across 1,421 merchant reviews on the Shopify App Store.
How much does Shopify Translate & Adapt cost?
Shopify Translate & Adapt is free to install and use on Shopify — there are no paid plans on this app.
Is Shopify Translate & Adapt free?
Yes — Shopify Translate & Adapt is free to install and use on Shopify. There are no paid plans.
When was Shopify Translate & Adapt launched?
Shopify Translate & Adapt launched on August 16, 2022 — over 3 years on the Shopify App Store. In that time it has gathered 1,421 merchant reviews.
Is Shopify Translate & Adapt Built for Shopify?
Shopify Translate & Adapt does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Shopify Translate & Adapt alternatives?
Merchants commonly compare Shopify Translate & Adapt with Transcy, Hextom AI Translate & Currency, BUCKS Currency Converter PRO++, and BEAST Currency Converter. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Shopify Translate & Adapt?
7% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, bug, and missing features — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

FireGroup

Transcy: AI Language Translate

4.40★2,459

Known for: product-bugs

Hextom

Hextom AI Translate & Currency

4.70★1,167

HUE – A Helixo Company

BUCKS Currency Converter PRO++

4.90★1,148

Grizzly Apps SRL

BEAST Currency Converter

4.60★1,085
Browse more inAll Currency and translation apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Shopify Translate & Adapt.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Shopify Translate & Adapt

Prefer the source? View Shopify Translate & Adapt on the Shopify App Store ↗