Yotpo

Shopify loyalty and rewards app by Yotpo - L&R·Turn one-time shoppers into lifelong customers with a flexible loyalty and rewards program.

Snapshot

4.70(939 reviews)#15of 360 inLoyalty and rewards

Ongoing.AI tracks Yotpo daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesLoyalty and rewards

Rating

4.70

939 reviews

Installs

376

as of Jul 1, 2026

Pricing

From $199/mo

freemium

Built for Shopify

No

Years live

10

launched Jul 28, 2015

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-5

28-day Δ

-4

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

9469449429409385.003.752.501.250.00May 28Jun 5Jun 14Jun 22Jul 1Total reviewsRating (0–5)
Yotpo lost 4 reviews over the last 28 days.

Category rank over time

Where Yotpo sits day-by-day in Loyalty and rewards.

Position across the Loyalty and rewards page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Loyalty and rewards leaderboard →

#36#46#55#65#74May 28Jun 5Jun 14Jun 22Jul 1Yotpo · #46Subscribfy Subscriptions App · #45ethos · #47
Best position observed: #37. Yotpo slipped 7 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Yotpo shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Yotpo ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #15 on "loyalty".

#14#27#39#52#64May 28May 31Jun 4Jun 7Jun 11loyaltymembership
2 terms, 23 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • loyalty

    #21

    best #15

    −6 positions

  • membership

    #63

    best #48

    −11 positions

Catalog position

Where Yotpo sits in the App Store.

Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.

Rank in Loyalty and rewards

#15

of 360 active apps

Review count percentile

96th

vs category siblings

Rating percentile

55th

vs category siblings

Years on App Store

10

since 2015

Listing change cadence

What Yotpo has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 20, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Install footprint

Shopify stores observed using Yotpo

A recent sample of storefronts where Ongoing.AI detected public Yotpo: Loyalty Rewards Program signals. Counts and examples update as our daily Shopify ecosystem crawl refreshes.

Observed stores

376

Sample shown

25

of the full dataset

Latest observation

Jul 1, 2026

Detection basis

Public storefront

See methodology

Recent observed stores

25 of Yotpo’s detected sample

StoreLast observed
store.staging.moma.org
Jun 23, 2026
goodr.com
Jun 23, 2026
grenade.com
Jun 24, 2026
meritbeauty.com
Jun 23, 2026
fahertybrand.com
Jul 1, 2026
bohme.com
Jun 30, 2026
florahealth.com
Jun 30, 2026
escortradar.com
Jun 24, 2026
shop.dilmahtea.com
Jun 23, 2026
shop.corelle.com
Jun 23, 2026
refybeauty.com
Jul 1, 2026
shop.hero.co
Jun 23, 2026
uk.bulldogskincare.com
Jun 23, 2026
savoryspiceshop.com
Jun 23, 2026
ejuicedb.com
Jun 23, 2026
maison-close.com
Jun 23, 2026
danessamyricksbeauty.com
Jun 23, 2026
ca.allies.shop
Jun 23, 2026
magicspoon.com
Jun 29, 2026
esprit-padel-shop.com
Jun 24, 2026
francesvalentine.com
Jun 27, 2026
dryrobe.com
Jun 23, 2026
ericjavits.com
Jun 24, 2026
truebotanicals.com
Jun 13, 2026
rocskincare.com
Jun 23, 2026

Detections are based on public storefront evidence and may reflect installed, embedded, configured, or recently active app signals. This is a recent sample, not a complete customer list. See the methodology for what we observe + what we don’t.

Find more stores using Yotpo →

Reviews

What merchants are saying

4.70(939 reviews)
  • 92%positive912
  • 1%neutral12
  • 7%negative69

Popular mentions

  • customer support
  • documentation
  • legal compliance

Top themes

  1. customer support1
  2. documentation1
  3. legal compliance1

What merchants praise

“It's always a great experience when chatting to the friendly customer service team at YOTPO. Jeff and Eleen have been a delight to speak to! He responded to our queries in a clear and kind manner. There are so many great resources available within the program that we have found extremely valuable.”
Proud Poppy Clothing · 5★

What merchants complain about

“Definitely the issues have not been resolved. After nearly 1 year using the app... Update on the review - it will definitely make you loose money. The interface is so confusing, nothing works properly when you set up a system. I would say the main issue is the difficult to set up/use interface, and customer service that is below standard and very unhelpful. Overall, I would not advise to install this, even if you have a developer.”
Kurami · 1★

Plans

Yotpo pricing tiers.

Free

Free to install

  • Rewards Sticky Bar
  • Earn Points for Purchases
  • Points Exchanged for Discounts
  • Referral Program
  • Reporting and Analytics
  • Email / Chat support

Pro

$199/month

  • Rewards Page
  • Additional Ways to Earn
  • More Rewards
  • Redeem Points at Checkout
  • Webhooks
  • Addtl Integrations (LKV, Recharge, etc)

Capabilities

What Yotpo can do.

The 21 capabilities Yotpo lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Program types

6
  • Reward programs
  • Memberships
  • VIP tiers
  • Referrals
  • Subscriptions
  • Custom programs

Rewards you can offer

15
  • Points
  • Discounts
  • Coupons
  • Gifts
  • Gift cards
  • Store credit
  • POS rewards
  • Shipping rates
  • Free shipping
  • Free products
  • Early access
  • Exclusive access
  • Membership perks
  • Services
  • Custom rewards

FAQ

Yotpo — frequently asked questions.

What is Yotpo on Shopify?
Yotpo, officially listed on the Shopify App Store as Yotpo: Loyalty Rewards Program, is a Shopify app in the Loyalty and rewards category. Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals. Access advanced analytics to understand customer behaviour and optimise your rewards program to boost engagement and create lasting brand loyalty. It averages 4.70 out of 5 across 939 merchant reviews on the Shopify App Store.
How much does Yotpo cost?
Yotpo offers a free plan and a single paid plan at $199/month. The free plan includes Rewards Sticky Bar, Earn Points for Purchases, Points Exchanged for Discounts, and Referral Program. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is Yotpo free?
Yes — Yotpo offers a free plan alongside paid options. The free plan includes Rewards Sticky Bar, Earn Points for Purchases, and Points Exchanged for Discounts. Paid plans start at $199/month for advanced features.
When was Yotpo launched?
Yotpo launched on July 28, 2015 — over 10 years on the Shopify App Store. In that time it has gathered 939 merchant reviews.
Is Yotpo Built for Shopify?
Yotpo does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Yotpo alternatives?
Merchants commonly compare Yotpo with Appstle℠ Subscriptions, Smile, Stamped Reviews & Loyalty, and UpPromote Affiliate Marketing. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Yotpo?
7% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, documentation, and legal compliance — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Appstle Inc.

Appstle℠ Subscriptions App

5.00★7,496

Known for: pricing

Smile.io

Smile: Loyalty Program Rewards

4.90★4,275

Stamped.io

Stamped Reviews & Loyalty

4.70★3,613

Known for: pricing

UpPromote

UpPromote Affiliate Marketing

4.90★3,468
Browse more inAll Loyalty and rewards apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Yotpo.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Yotpo

Prefer the source? View Yotpo on the Shopify App Store ↗