Smart Wishlist

Shopify wishlists app by Webmarked·Increase customer retention, drive sales. No coding required.

Snapshot

4.10(80 reviews)#16of 182 inWishlists

Ongoing.AI tracks Smart Wishlist daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesWishlists

Rating

4.10

80 reviews

Pricing

From $4/mo

free_trial

Built for Shopify

No

Years live

10

launched May 4, 2016

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

#81#81#81#80#805.003.752.501.250.00May 28Jun 2Jun 7Jun 12Jun 18Total reviewsRating (0–5)
Smart Wishlist added 0 reviews over the last 28 days.

Category rank over time

Where Smart Wishlist sits day-by-day in Wishlists.

Position across the Wishlists page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Wishlists leaderboard →

#61#65#68#72#75Jun 8Jun 14Jun 20Jun 26Jul 2Smart Wishlist · #65Ønsk · #64Likely ‑ Like Me Button · #66
Best position observed: #62. Smart Wishlist climbed 5 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Smart Wishlist sits in the App Store.

Rank and percentile inside the Wishlists category — the competitive shape of the niche around this app.

Rank in Wishlists

#16

of 182 active apps

Review count percentile

92th

vs category siblings

Rating percentile

56th

vs category siblings

Years on App Store

10

since 2016

Listing change cadence

What Smart Wishlist has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-09 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.10(80 reviews)
  • 85%positive112
  • 3%neutral4
  • 11%negative15

Popular mentions

  • customer support
  • installation issues
  • uninstall issues
  • code cleanup
  • functionality bug
  • reliability

Top themes

  1. customer support3
  2. installation issues1
  3. uninstall issues1
  4. code cleanup1
  5. functionality bug1
  6. reliability1

What merchants praise

“So far, I have been extremely pleased with this app, it is inexpensive, it works fast, people are putting a wish list together already and the customer service really rocks, I let them do all the setup, because I can't do it very well and they did an excellent job within 2 business days, it was all set up just have to be a little patient at first. And a follow up... when a setting on my computer messed me up they spent over an hour on my computer remotely and finally found the issue and fixed it. You guys rock !!!”
Debra's Passion Boutique · 5★

What merchants complain about

“Overall this has very basic wishlist functionality. When any items on the wishlist are out of stock, then "Add to Cart" does NOT work at all. To make things worse, the App Developer has not even responded to us for 4 weeks after we reported this problem to them. So I'm rating this as 1 star because I could not give it 0 stars.”
Windsor · 1★

Plans

Smart Wishlist pricing tiers.

Standard

$4.99/month

    Capabilities

    What Smart Wishlist can do.

    The 16 capabilities Smart Wishlist lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    List types

    8
    • Custom registry
    • Gift registry
    • In-store registry
    • Online registry
    • Public wishlist
    • Favorites
    • Save for later
    • Guest wishlist

    List management

    5
    • Email sharing
    • Social sharing
    • Share links
    • Dashboard
    • Add to cart

    Customization

    3
    • Custom branding
    • Custom layouts
    • Custom icons

    FAQ

    Smart Wishlist — frequently asked questions.

    What is Smart Wishlist on Shopify?
    Smart Wishlist is a Shopify app in the Wishlists category. Smart Wishlist is the next generation wishlist for Shopify stores which enables customers to create wishlists in one-click, even without login. It is simple, fast, reliable and flexible to variety of requirements. It is super-easy to setup with no coding required. It gives you the features customers love (one-click saving, shareable lists) without the tech headaches. It can turn window shoppers into loyal customers. Install now and start seeing results today. It averages 4.10 out of 5 across 80 merchant reviews on the Shopify App Store.
    How much does Smart Wishlist cost?
    Smart Wishlist has a single paid plan at $4/month on the Shopify App Store.
    Is Smart Wishlist free?
    No, Smart Wishlist is a paid Shopify app. Plans start at $4/month on the Shopify App Store.
    When was Smart Wishlist launched?
    Smart Wishlist launched on May 4, 2016 — over 10 years on the Shopify App Store. In that time it has gathered 80 merchant reviews.
    Is Smart Wishlist Built for Shopify?
    Smart Wishlist does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Smart Wishlist alternatives?
    Merchants commonly compare Smart Wishlist with Swym Wishlist Plus, Growave, Wishlist Hero, and OneMobile. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
    What complaints come up about Smart Wishlist?
    11% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, installation issues, and uninstall issues — see the review fingerprint above for the per-merchant detail.

    Alternatives

    Apps merchants pick instead.

    Swym Corporation

    Swym Wishlist Plus

    4.70★1,426

    Known for: bug

    Growave

    Growave: Loyalty & Wishlist

    4.80★1,233

    Known for: pricing

    Revamp

    Wishlist Hero

    4.60★386

    Known for: pricing

    FireGroup

    OneMobile ‑ Mobile App Builder

    4.80★355

    Known for: performance

    Browse more inAll Wishlists apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Smart Wishlist.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Smart Wishlist

    Prefer the source? View Smart Wishlist on the Shopify App Store ↗