Varia ‑ variants on collection

Shopify product variants app by Gravity Software·Split variants into separate products on collection pages. Improve product visibility and sales.

Snapshot

4.10(37 reviews)#77of 428 inProduct variants

Ongoing.AI tracks Varia ‑ variants on collection daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

4.10

37 reviews

Pricing

From $29/mo

free_trial

Built for Shopify

No

Years live

7

launched Apr 1, 2019

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Varia ‑ variants on collection sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#77

of 428 active apps

Review count percentile

82th

vs category siblings

Rating percentile

49th

vs category siblings

Years on App Store

7

since 2019

Listing change cadence

What Varia ‑ variants on collection has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+15shopify_lastmod: 2026-06-08 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-25 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.10(37 reviews)
  • 87%positive39
  • 2%neutral1
  • 11%negative5

Top themes

    What merchants praise

    We've been on the hunt for an app that can show our variants as separate products and finally found it! It's fairly easy to install and support is super helpful and responsive if there are any issues. Highly recommend!
    LADY WHITE CO. · 5

    What merchants complain about

    Good app but very expensive. 4 Stars for the app, 1 star for pricing. It should be at most $9/month. I am sure someone else will make the same app soon, and everyone will switch to that new app. Hopefully, the developer of this app will realize this, and instead of earning from a few people, he would decrease the price to earn more money from more people.
    Hardiston · 2

    Plans

    Varia ‑ variants on collection pricing tiers.

    Full Access

    $29.99/month

    • All features included

    Capabilities

    What Varia can do.

    The 4 capabilities Varia lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customization

    1
    • Variants display

    Pricing

    1
    • Variant upcharges

    Inventory

    2
    • Hide out-of-stock
    • In-stock display

    FAQ

    Varia — frequently asked questions.

    What is Varia on Shopify?
    Varia, officially listed on the Shopify App Store as Varia ‑ variants on collection, is a Shopify app in the Product variants category. With our app you can display product variants as separate products on collection pages. Show all variants (style, color, size etc.) of the product directly on a collection page and link them to a single product which contains all product options (variants). Pick which variants you want to show in which collection. If you offer products in many colors, show them all on a product listing. You can promote all variants, improve the product visibility, browsing experience and boost sales. It averages 4.10 out of 5 across 37 merchant reviews on the Shopify App Store.
    How much does Varia cost?
    Varia has a single paid plan at $29/month on the Shopify App Store.
    Is Varia free?
    No, Varia is a paid Shopify app. Plans start at $29/month on the Shopify App Store.
    When was Varia launched?
    Varia launched on April 1, 2019 — over 7 years on the Shopify App Store. In that time it has gathered 37 merchant reviews.
    Is Varia Built for Shopify?
    Varia does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Varia alternatives?
    Merchants commonly compare Varia with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Varia ‑ variants on collection.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View Varia ‑ variants on collection on the Shopify App Store ↗