Varia ‑ variants on collection
Shopify product variants app by Gravity Software·Split variants into separate products on collection pages. Improve product visibility and sales.
Snapshot
Ongoing.AI tracks Varia ‑ variants on collection daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.10
37 reviews
Pricing
From $29/mo
free_trial
Built for Shopify
No
Years live
7
launched Apr 1, 2019
Last updated
Jun 30, 2026
Shopify listing
Catalog position
Where Varia ‑ variants on collection sits in the App Store.
Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.
Rank in Product variants
#77
of 428 active apps
Review count percentile
82th
vs category siblings
Rating percentile
49th
vs category siblings
Years on App Store
7
since 2019
Listing change cadence
What Varia ‑ variants on collection has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Shopify Lastmod · Jun 29
2026-06-25 → 2026-06-28
Reviews
What merchants are saying
- 87%positive39
- 2%neutral1
- 11%negative5
Top themes
What merchants praise
“We've been on the hunt for an app that can show our variants as separate products and finally found it! It's fairly easy to install and support is super helpful and responsive if there are any issues. Highly recommend!”
What merchants complain about
“Good app but very expensive. 4 Stars for the app, 1 star for pricing. It should be at most $9/month. I am sure someone else will make the same app soon, and everyone will switch to that new app. Hopefully, the developer of this app will realize this, and instead of earning from a few people, he would decrease the price to earn more money from more people.”
Plans
Varia ‑ variants on collection pricing tiers.
Full Access
$29.99/month
- All features included
Capabilities
What Varia can do.
The 4 capabilities Varia lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Customization
1- Variants display
Pricing
1- Variant upcharges
Inventory
2- Hide out-of-stock
- In-stock display
FAQ
Varia — frequently asked questions.
What is Varia on Shopify?
How much does Varia cost?
Is Varia free?
When was Varia launched?
Is Varia Built for Shopify?
What are the best Varia alternatives?
Alternatives
Apps merchants pick instead.
Globo Options
Globo Product Options, Variant
Known for: missing-feature
Easify
Easify Custom Product Options
Known for: performance
StarApps
Color Swatch King: Variants
Known for: billing-issues
ShopPad Inc.
Infinite Product Options
Known for: performance
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Varia ‑ variants on collection.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Varia ‑ variants on collection on the Shopify App Store ↗