Pure Product Options

Pure Product Options is a Shopify app in the Product variants category. Pure Product Options lets merchants add custom fields directly to product pages so customers can enter personalization details before adding items to the cart. The app uses a clean setup without external scripts. Field data is stored inside the platform. Merchants can use text fields, dropdowns and checkboxes, and reuse fields across multiple products to reduce setup work. Works with both standard themes and headless storefronts.

Pure Product Options has 2 paid plans on the Shopify App Store, starting at $9/month and going up to $19.99/month.

No, Pure Product Options is a paid Shopify app. Plans start at $9/month on the Shopify App Store.

Pure Product Options launched on January 15, 2026.

Pure Product Options does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Pure Product Options with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.