Prova ‑ Photo Reviews & AI

Prova, officially listed on the Shopify App Store as Prova ‑ Photo Reviews & AI, is a Shopify app in the Product reviews category. Prova doesn't just collect reviews. It tells you what they mean. Every Monday you get an AI brief of what customers said this week: real actions, like a recurring sizing issue or your best quote to reuse in an ad. Before anything goes out, you get the exact email your customers will receive, and you approve it. No automation fires behind your back. Photo and video reviews show as proof on your product pages, with a widget that matches your theme. $9 or $19 a month, no per-order fees.

Prova offers a free plan and 2 paid plans starting at $9/month and going up to $19/month. The free plan includes Up to 50 reviews, Review dashboard, and Embeddable widget. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Prova offers a free plan alongside paid options. The free plan includes Up to 50 reviews, Review dashboard, and Embeddable widget. Paid plans start at $9/month for advanced features.

Prova launched on April 30, 2026.

Prova does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Prova with Judge.me, Loox, Yotpo, and Stamped Reviews & Loyalty. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.