Optinify ‑ Email & SMS Popups

Shopify pop-ups app by Optinify·Popups That Reward, Engage & Convert. Run Popup Campaigns in Minutes and Increase Conversions.

Snapshot

5.00(5 reviews)#162of 432 inPop-ups

Ongoing.AI tracks Optinify ‑ Email & SMS Popups daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesPop-upsBanners

Rating

5.00

5 reviews

Pricing

From $5/mo

free_trial

Built for Shopify

No

Years live

10

launched Oct 26, 2015

Last updated

Jul 2, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+2

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

5.304.403.502.601.705.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 30Total reviewsRating (0–5)
Optinify ‑ Email & SMS Popups added 2 reviews over the last 28 days.

Catalog position

Where Optinify ‑ Email & SMS Popups sits in the App Store.

Rank and percentile inside the Pop-ups category — the competitive shape of the niche around this app.

Rank in Pop-ups

#162

of 432 active apps

Review count percentile

62th

vs category siblings

Rating percentile

72th

vs category siblings

Years on App Store

10

since 2015

Listing change cadence

What Optinify ‑ Email & SMS Popups has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-22pricing_tiers: Starter (+2 more) → Starter (+3 more)shopify_lastmod: 2026-06-22 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-02Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 3

2026-06-30 → 2026-07-02

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(5 reviews)
  • 100%positive11
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    “Love this app. It's so simple to setup and use. Plus it has many features wrapped into one application. Rarely do you get that. I like that you can create different campaigns such as a promotion bar at the top of your website, a social media discount, a newsletter popup and a special offer for a coupon all in one easy process. The support is really good. They answered my questions quickly and are very receptive to suggestions.”
    Basketbox · 5★

    Plans

    Optinify ‑ Email & SMS Popups pricing tiers.

    Starter

    $5/month

    • Upto 10K monthly visitors
    • Accesss to all features
    • Chat and email support by real people.
    • Unlimited campaigns
    • Unlimited popup creation

    Pro

    $10/month

    • Upto 30K monthly visitors
    • Access to all features
    • Chat and email support by real people.
    • Unlimited campaigns
    • Unlimited popup creation

    Elite

    $20/month

    • Upto 60K monthly visitors
    • Access to all features
    • Chat and email support by real people.
    • Unlimited campaigns
    • Unlimited popup creation

    Enterprise

    $50/month

    • Upto 200K monthly visitors
    • Access to all features
    • Unlimited campaigns
    • Unlimited popup creation
    • Chat and email support by real people.

    Capabilities

    What Optinify can do.

    The 26 capabilities Optinify lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Pop-ups

    Pop-up types

    9
    • Sales pop-ups
    • Email pop-ups
    • SMS pop-ups
    • Exit intent
    • Discounts
    • Rewards
    • Banners
    • Quizzes
    • Custom pop-ups

    Managing pop-ups

    6
    • Editor tool
    • Templates
    • Custom code
    • Custom fonts
    • Email capture list
    • Campaigns

    Banners

    Banner type

    4
    • Email signup
    • Free shipping
    • Notification
    • Promotional

    Customization

    5
    • Banner position
    • Color and font
    • Custom CSS
    • Campaign targeting
    • Behavior targeting

    Analytics and reporting

    2
    • A/B testing
    • Performance tracking

    FAQ

    Optinify — frequently asked questions.

    What is Optinify on Shopify?
    Optinify, officially listed on the Shopify App Store as Optinify ‑ Email & SMS Popups, is a Shopify app in the Pop-ups category. Turn every popup into a revenue opportunity. Create strategic popups that capture qualified leads, reward customer engagement, and drive sales growth. Build beautiful opt-in and exit-intent popups with exclusive discounts. Engage shoppers with interactive quizzes and surveys while collecting valuable customer data. Fully customize every popup to match your brand with our drag-and-drop editor. Smart targeting reaches high-intent shoppers at the right time. Mobile-optimized design works perfectly. It averages 5.00 out of 5 across 5 merchant reviews on the Shopify App Store.
    How much does Optinify cost?
    Optinify has 4 paid plans on the Shopify App Store, starting at $5/month and going up to $50/month.
    Is Optinify free?
    No, Optinify is a paid Shopify app. Plans start at $5/month on the Shopify App Store.
    When was Optinify launched?
    Optinify launched on October 26, 2015 — over 10 years on the Shopify App Store. In that time it has gathered 5 merchant reviews.
    Is Optinify Built for Shopify?
    Optinify does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Optinify alternatives?
    Merchants commonly compare Optinify with Pop Convert, SendWILL Popup Email Marketing, Smile, and Omnisend Email Marketing & SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Pop Convert

    Pop Convert ‑ Pop Ups, Banners

    4.90★8,311

    Known for: pricing

    SendWILL

    SendWILL Popup Email Marketing

    4.90★7,085

    Known for: customer-support

    Smile.io

    Smile: Loyalty Program Rewards

    4.90★4,292

    Omnisend

    Omnisend Email Marketing & SMS

    4.80★2,968

    Known for: customer-support

    Browse more inAll Pop-ups apps All Banners apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Optinify ‑ Email & SMS Popups.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Optinify ‑ Email & SMS Popups — free Start free

    Prefer the source? View Optinify ‑ Email & SMS Popups on the Shopify App Store ↗