Pencil

Shopify custom products - other app by Pencil·Sell more jewelry with a ring builder, pendant builder, custom design builder and lead capture tools

Snapshot

#80of 103 inCustom products - Other

Pencil is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesCustom products - Other

Pricing

From $199/mo

free_trial

Built for Shopify

No

Years live

0

launched Feb 23, 2026

Last updated

Jul 3, 2026

Shopify listing

Category rank over time

Where Pencil sits day-by-day in Custom products - Other.

Position across the Custom products - Other page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Custom products - Other leaderboard →

#44#49#53#58#62May 28May 31Jun 4Jun 7Jun 11Pencil · #56Athena AI Custom Products · #55Anywhere POD Personalizer · #57
Best position observed: #45. Pencil held steady over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Pencil sits in the App Store.

Rank and percentile inside the Custom products - Other category — the competitive shape of the niche around this app.

Rank in Custom products - Other

#80

of 103 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What Pencil has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-08 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-23tagline: Sell more jewelry with a ring bu… → Sell more jewelry with a ring bu…description: Pencil is an all-in-one custom j… → Pencil is an all-in-one custom j…shopify_lastmod: 2026-06-23 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-06-30 → 2026-07-03

Shopify Lastmod · Jul 1

2026-06-27 → 2026-06-30

Shopify Lastmod · Jun 28

2026-06-25 → 2026-06-27

PricingIdentity & listingCadence

Plans

Pencil pricing tiers.

Pencil Shop Plus

$199/month

    FAQ

    Pencil — frequently asked questions.

    What is Pencil on Shopify?
    Pencil, officially listed on the Shopify App Store as Pencil: Custom jewelry apps, is a Shopify app in the Custom products - Other category. Pencil is an all-in-one custom jewelry design platform. Add multiple apps including a ring builder, custom design builder and pendant builder to your website. Turn anonymous website visitors into known leads with Pencil's lead capture tool. Create made-to-order designs by publishing them directly to your website as shoppable products. Start with a library of thousands of professionally designed jewelry pieces ready to sell as-is or edit them using Pencil’s design tools and create your own.
    How much does Pencil cost?
    Pencil has a single paid plan at $199/month on the Shopify App Store.
    Is Pencil free?
    No, Pencil is a paid Shopify app. Plans start at $199/month on the Shopify App Store.
    When was Pencil launched?
    Pencil launched on February 23, 2026.
    Is Pencil Built for Shopify?
    Pencil does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Pencil alternatives?
    Merchants commonly compare Pencil with AI Product Quiz Builder, Size Swatch, Tabs + Product Descriptions, and vIMG. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Personalized Product Quiz

    VQB: AI Product Quiz Builder

    4.90★87

    Aframe Design

    Size Swatch

    4.90★37

    Union Works Apps

    Tabs + Product Descriptions

    4.80★31

    Fresh Concept Design

    vIMG: Multiple Variant Images

    3.70★18

    Known for: bug

    Browse more inAll Custom products - Other apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Pencil.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Pencil — free Start free

    Prefer the source? View Pencil on the Shopify App Store ↗