partnrUP

partnrUP, officially listed on the Shopify App Store as partnrUP: Shoppable Video UGC, is a Shopify app in the Video and livestream category. Turn product pages, collections, and your homepage into high-converting shopping experiences with shoppable video and UGC carousels. Add videos in minutes, showcase real customer or creator content, and drive more sales from your storefront and the Shop App. Customize your video carousel to match your brand, track video performance and sales, and publish to the Shop App feed. partnrUP (formerly Novel) powers shoppable video for Shopify brands. It averages 5.00 out of 5 across 40 merchant reviews on the Shopify App Store.

partnrUP offers a free plan and 2 paid plans starting at $15/month and going up to $299/month. The free plan includes One shoppable video widget on storefront, UGC video carousel to showcase content, Tag one product per video to drive sales, and Import UGC videos from Instagram/TikTok. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — partnrUP offers a free plan alongside paid options. The free plan includes One shoppable video widget on storefront, UGC video carousel to showcase content, and Tag one product per video to drive sales. Paid plans start at $15/month for advanced features.

partnrUP launched on August 22, 2022 — over 3 years on the Shopify App Store. In that time it has gathered 40 merchant reviews.

partnrUP does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare partnrUP with Loox, Instafeed, Google Reviews by Reputon, and Reputon Customer. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.