Origin

Shopify analytics app by Origin Tracking·Server side UTM & ad attribution that beats ad blockers. Improve Meta Ads and Google Ads performance

Snapshot

5.00(27 reviews)#96of 1,280 inAnalytics

Ongoing.AI tracks Origin daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

5.00

27 reviews

Pricing

From $19/mo

free_trial

Built for Shopify

Yes

Years live

3

launched Nov 11, 2022

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+0

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

#27#27#27#26#265.003.752.501.250.00May 28Jun 5Jun 14Jun 23Jul 2Total reviewsRating (0–5)
Origin added 0 reviews over the last 28 days.

Category rank over time

Where Origin sits day-by-day in Analytics.

Position across the Analytics page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Analytics leaderboard →

#52#58#64#69#75May 28May 31Jun 4Jun 7Jun 11Origin · #73Sellerboard Profit Analytics · #72Wixpa Google Analytics 4 (GA4) · #74
Best position observed: #53. Origin slipped 20 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Origin shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Origin ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #78 on "analytics".

#77#82#87#92#97May 29Jun 5Jun 12Jun 19Jun 27analytics
1 term, 20 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • analytics

    #92

    best #78

    −14 positions

Catalog position

Where Origin sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#96

of 1280 active apps

Review count percentile

92th

vs category siblings

Rating percentile

75th

vs category siblings

Years on App Store

3

since 2022

Listing change cadence

What Origin has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(27 reviews)
  • 97%positive28
  • 0%neutral0
  • 3%negative1

Top themes

    What merchants praise

    “Origin is super useful, I didn't even know I needed it until I tried it! I love how easy it is, and the tutorial is great. Very little learning curve, just install, create a link, and you're done!! Highly recommend. Update: everything still works great! Getting useful info.”
    Sunlight Spa Supply · 5★

    Plans

    Origin pricing tiers.

    Standard

    $19/month

    • 500 orders/month
    • Origin Pulse tracking (beat ad-blockers)
    • Up to 90-day attribution window
    • Multi-touch attribution

    Pro

    $29/month

    • 2,000 orders/month
    • Origin Pulse tracking (beat ad-blockers)
    • Up to 365-day attribution window
    • Multi-touch attribution
    • Meta Ads & Google Ads integration
    • Facebook Conversions API (CAPI)

    Platinum

    $49/month

    • 10,000 orders/month
    • Origin Pulse tracking (beat ad-blockers)
    • Up to 365-day attribution window
    • Multi-touch attribution
    • Meta Ads & Google Ads integration
    • Facebook Conversions API (CAPI)
    • User path analytics
    • Export data

    Capabilities

    What Origin can do.

    The 9 capabilities Origin lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Marketing and sales

    6
    • Marketing attribution
    • ROAS
    • Purchase tracking
    • Funnel analysis
    • UTM tracking
    • Pixel tracking

    Visuals and reports

    3
    • Analytics dashboard
    • Data export
    • Historical analysis

    FAQ

    Origin — frequently asked questions.

    What is Origin on Shopify?
    Origin, officially listed on the Shopify App Store as Origin: UTM & Ad Attribution, is a Shopify app in the Analytics category. Origin improves your order attribution data and tracks more orders than Meta Ads, Google Ads, and regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. returning customers, and true ROAS (including LTV) for ads, campaigns, and UTM links. Stop relying on fuzzy data: find out what's actually happening with first-party attribution data. Send data back to Meta ads to improve performance. It averages 5.00 out of 5 across 27 merchant reviews on the Shopify App Store.
    How much does Origin cost?
    Origin has 3 paid plans on the Shopify App Store, starting at $19/month and going up to $49/month.
    Is Origin free?
    No, Origin is a paid Shopify app. Plans start at $19/month on the Shopify App Store.
    When was Origin launched?
    Origin launched on November 11, 2022 — over 3 years on the Shopify App Store. In that time it has gathered 27 merchant reviews.
    Is Origin Built for Shopify?
    Yes — Origin carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
    What are the best Origin alternatives?
    Merchants commonly compare Origin with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Estore Automate

    Data Export IO: Reports

    5.00★1,940

    Estore Automate

    Report Pundit: Custom Reports

    5.00★1,894

    Microsoft Clarity

    Microsoft Clarity: AI Insights

    4.60★1,632

    Known for: bug

    Better Reports Technologies

    BR ‑ Better Reports

    5.00★1,154

    Known for: customer-support

    Browse more inAll Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Origin.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on Origin

    Prefer the source? View Origin on the Shopify App Store ↗