SE
Shopify product variants app by SE: Strategic Edge·Calculation based option pricing for customizable products. Advanced product pricing made simple.
Snapshot
Ongoing.AI tracks SE daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
4.40
53 reviews
Pricing
From $14/mo
freemium
Built for Shopify
Yes
Years live
4
launched May 27, 2022
Last updated
Jun 30, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
+0
28-day Δ
+0
Rating change
7-day Δ
+0.00
28-day Δ
+0.00
Catalog position
Where SE sits in the App Store.
Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.
Rank in Product variants
#68
of 428 active apps
Review count percentile
84th
vs category siblings
Rating percentile
52th
vs category siblings
Years on App Store
4
since 2022
Listing change cadence
What SE has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-29 → 2026-06-30
Shopify Lastmod · Jun 30
2026-06-28 → 2026-06-29
Shopify Lastmod · Jun 29
2026-06-27 → 2026-06-28
Reviews
What merchants are saying
- 86%positive57
- 2%neutral1
- 12%negative8
Top themes
What merchants praise
“There is no other app that can do what OPC can. It is a little challenging to get everything figured out, but the developers can answer any questions and get you where you need to be. If you are looking for an app that caters to your unique, custom store - you found it.”
What merchants complain about
“Honestly awful app. You need to have a background as a developer or hire one to use most of it. Their support was even worse. They offered no help with my issues and eventually became rude after the 2nd email and said word for word that all I needed to know is grade 9 math to write a complex lookup table formula. Their support documentation is just as convoluted and offers nearly no answers. Stay away from these people. I went with Apippa Price Calculator and got immediate friendly support who had me up and running very quickly on a much more user intuitive platform.”
Plans
SE pricing tiers.
Free Trial
Free
- All Ultra Features free for 14 days
- Always free for stores on a develop plan
Basic
$14.99/month
- Unlimited Options
- Price Adjustment by Value
- Pricing Tables
- Dimension Based Pricing
- Swatch Option
- Easy Styling
- Change Product Image
Pro
$29.99/month
- Basic Plan +
- Conditional Logic
- Popup Upsell
- Slide Out Cart Support
- Option Formulas
- Option Set Formula
- Lookup Tables
- Multi-Select
Elite
$59.99/month
- Pro Plan +
- Discounts
- Quantity Option
- Display Calculations as Text
- Calculate Quantity and Weight by Formula
- Metadata variables
- Math Functions
Capabilities
What Option Price Calculator can do.
The 29 capabilities Option Price Calculator lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Customization
17- Checkboxes
- Swatches
- Conditional logic
- Dates
- Dimensions
- Dropdowns
- File upload
- Multi-select
- Numbers
- Radio buttons
- Custom text
- Custom CSS
- Custom HTML
- Size charts
- Preview
- Translation
- Variants display
Pricing
10- Bulk pricing
- Conditional pricing
- Custom pricing
- Dynamic pricing
- Discount options
- Add-ons
- Variant upcharges
- Setup charges
- Tiered pricing
- Premium upcharges
Inventory
2- Hide out-of-stock
- SKU management
FAQ
Option Price Calculator — frequently asked questions.
What is Option Price Calculator on Shopify?
How much does Option Price Calculator cost?
Is Option Price Calculator free?
When was Option Price Calculator launched?
Is Option Price Calculator Built for Shopify?
What are the best Option Price Calculator alternatives?
Alternatives
Apps merchants pick instead.
Globo Options
Globo Product Options, Variant
Known for: missing-feature
Easify
Easify Custom Product Options
Known for: performance
StarApps
Color Swatch King: Variants
Known for: billing-issues
ShopPad Inc.
Infinite Product Options
Known for: performance
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running SE.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View SE on the Shopify App Store ↗