MSL

Shopify store locator app by Cirkle Studio LLC·List out all your offline stores in single page to help your customers to find nearby store quickly.

Snapshot

4.60(35 reviews)#13of 133 inStore locator

Ongoing.AI tracks MSL daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesStore locator

Rating

4.60

35 reviews

Pricing

From $4/mo

freemium

Built for Shopify

Yes

Years live

4

launched Jul 27, 2021

Last updated

Jun 30, 2026

Shopify listing

Category rank over time

Where MSL sits day-by-day in Store locator.

Position across the Store locator page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Store locator leaderboard →

#12#14#17#19#21May 28May 31Jun 4Jun 7Jun 11MSL · #18Storemapper Store Locator Map · #17Store Locator from Sheets · #19
Best position observed: #17. MSL held steady over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where MSL sits in the App Store.

Rank and percentile inside the Store locator category — the competitive shape of the niche around this app.

Rank in Store locator

#13

of 133 active apps

Review count percentile

91th

vs category siblings

Rating percentile

58th

vs category siblings

Years on App Store

4

since 2021

Listing change cadence

What MSL has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-09 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-27 → 2026-06-30

Shopify Lastmod · Jun 28

2026-06-26 → 2026-06-27

Shopify Lastmod · Jun 27

2026-06-24 → 2026-06-26

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(35 reviews)
  • 88%positive36
  • 5%neutral2
  • 7%negative3

Popular mentions

  • missing feature
  • bug
  • customer support
  • performance

Top themes

  1. missing feature1
  2. bug1
  3. customer support1
  4. performance1

What merchants praise

“So I figured out there is a bug with the plugin, where when you setup your store locator page, if you are using the "store locator" page template, it ends up displaying completely wrong addresses and coordinates and none of your correct info displays. I reset the page template to just a default page, and now my addresses and maps are all correct. Check that out if you're having issues.”
SOZO · 5★

What merchants complain about

“This app provides a search option based on KM radius, but it doesn’t work properly if you don’t know the store name. If there are 100+ store locations and the user wants to filter or select a store using KM or pincode, it’s not possible because it always shows a “No data found” error. Even the support team doesn’t have a solution for this, as they don’t consider it a bug or a missing feature. So, this app might work for users with 1–2 store locations, but if you have 50–100+ store locations, it won’t function properly.”
Ai+ Store · 1★ · 2025-10-30

Plans

MSL pricing tiers.

Basic Plan

Free

  • Add up to 5 stores

Advance Plan

$4.99/month

  • Unlimited stores

Capabilities

What Store Locators can do.

The 6 capabilities Store Locators lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Display options

3
  • Locator page
  • Map styles
  • Multi-location

Search and filters

3
  • Location search
  • Store name search
  • Geolocation

FAQ

Store Locators — frequently asked questions.

What is Store Locators on Shopify?
Store Locators, officially listed on the Shopify App Store as MSL: Store Locators, is a Shopify app in the Store locator category. You have number of physical stores and want to help your customers find and reach the nearby store easily. The game changer Multi Store Locator app allows you to use a highly scalable and customizable solution to help your customers find the nearby store quickly. Very easy in configuration. Just need to follow a few steps and the store locator map is displayed in your store. Update the display settings as per your theme and it will look a native part of your theme. It averages 4.60 out of 5 across 35 merchant reviews on the Shopify App Store.
How much does Store Locators cost?
Store Locators offers a free plan and a single paid plan at $4/month. The free plan includes Add up to 5 stores. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is Store Locators free?
Yes — Store Locators offers a free plan alongside paid options. The free plan includes Add up to 5 stores. Paid plans start at $4/month for advanced features.
When was Store Locators launched?
Store Locators launched on July 27, 2021 — over 4 years on the Shopify App Store. In that time it has gathered 35 merchant reviews.
Is Store Locators Built for Shopify?
Yes — Store Locators carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Store Locators alternatives?
Merchants commonly compare Store Locators with TA MAPPY, RP ProMap, Stockist Store Locator, and SC Store Locator & Google Maps. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Store Locators?
7% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are missing feature, bug, and customer support — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Tech Arms MAPPY

TA MAPPY: Store Locator & Maps

5.00★407

Rose Perl Technology LLC

RP ProMap ‑ Store Locator

4.80★390

Stockist

Stockist Store Locator

5.00★336

Known for: ease-of-use

Shop Circle

SC Store Locator & Google Maps

4.70★245
Browse more inAll Store locator apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running MSL.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on MSL

Prefer the source? View MSL on the Shopify App Store ↗