Way

Shopify store locator app by Effective Apps·Google Maps Store Locator: Add interactive dealer map & physical stockist location to any store page

Snapshot

4.60(116 reviews)#6of 133 inStore locator

Ongoing.AI tracks Way daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesStore locatorAnalytics

Rating

4.60

116 reviews

Pricing

From $9/mo

freemium

Built for Shopify

Yes

Years live

6

launched Apr 24, 2020

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+4

28-day Δ

+10

Rating change

7-day Δ

-0.10

28-day Δ

-0.10

1171141101061035.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 30Total reviewsRating (0–5)
Way added 10 reviews over the last 28 days, rating moved -0.10.

Category rank over time

Where Way sits day-by-day in Store locator.

Position across the Store locator page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Store locator leaderboard →

#1#2#4#5#6May 28May 31Jun 4Jun 7Jun 11Way · #4GA · #3Progus Store Locator Map · #5
Best position observed: #2. Way slipped 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where Way shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term Way ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #32 on "analytics".

#31#36#42#47#52May 28Jun 5Jun 14Jun 23Jul 2analytics
1 term, 36 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • analytics

    #33

    best #32

    +5 positions

Catalog position

Where Way sits in the App Store.

Rank and percentile inside the Store locator category — the competitive shape of the niche around this app.

Rank in Store locator

#6

of 133 active apps

Review count percentile

96th

vs category siblings

Rating percentile

58th

vs category siblings

Years on App Store

6

since 2020

Listing change cadence

What Way has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+22shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21pricing_tiers: Free Plan (+3 more) → Free Plan (+3 more)shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(116 reviews)
  • 97%positive154
  • 0%neutral0
  • 3%negative5

Popular mentions

  • compatibility issues
  • feature request
  • customer support

Top themes

  1. compatibility issues1
  2. feature request1
  3. customer support1

What merchants praise

“Great app, delivers exactly what it says it will. Support service behind this is very quick and helped me get the look I wanted. It basically very simple to get a Store Locator up and running straight out the box. Would recommend both the app and the developer and their service. Thanks Guys 5 Star Service”
RJK Products · 5★

What merchants complain about

“It doesn't even load on my Lorenza theme. I can't disable the store icon. Very dissapointed, I really wanted it to work. I could even try to see if it works without paying.”
Flabelus · 2★ · 2026-05-20

Plans

Way pricing tiers.

Free Plan

Free

  • Add 1 store location
  • Floating Google Maps store locator
  • Customize the store locator appearance
  • No API key required
  • In-Store App Branding
  • Online support

Basic Plan

$9.99/month

  • No App Branding
  • Up to 50 store locations
  • Floating widget & In-page App Block
  • Pop up modal for multiple locations
  • Fully customizable & Custom CSS
  • No API key required
  • Bulk import/export store locations
  • Online support

Advanced Plan

$19.99/month

  • No App Branding
  • Up to 500 store locations
  • Floating widget & In-page App Block
  • Pop up modal for multiple locations
  • Fully customizable & Custom CSS
  • No API key required
  • Bulk import/export store locations
  • Online support

Pro Plan

$39.99/month

  • No App Branding
  • Up to 2000 store locations
  • Floating widget & In-page App Block
  • Pop up modal for multiple locations
  • Fully customizable & Custom CSS
  • No API key required
  • Bulk import/export store locations
  • Online support

Capabilities

What Way can do.

The 9 capabilities Way lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Store locator

Display options

4
  • Locator page
  • Directions
  • Images
  • Mobile responsive

Search and filters

1
  • Geolocation

Analytics

Customer behavior

1
  • Activity tracking

Marketing and sales

1
  • Funnel analysis

Visuals and reports

2
  • Analytics dashboard
  • Multi-store reports

FAQ

Way — frequently asked questions.

What is Way on Shopify?
Way, officially listed on the Shopify App Store as Way: Google Maps Store Locator, is a Shopify app in the Store locator category. Way allows you to easily add an interactive, AI-powered store locator to your online store in just 1 click. Add multiple store locations and show customers your physical stockist store locations to boost trust and security and allow curbside pickup. You can fully customize the store locator mapa and match it to your store style: Control the store locator's design and colors, language, store locations order, include image of your store, phone number and accurate physical address. It averages 4.60 out of 5 across 116 merchant reviews on the Shopify App Store.
How much does Way cost?
Way offers a free plan and 3 paid plans starting at $9/month and going up to $39.99/month. The free plan includes Add 1 store location, Floating Google Maps store locator, Customize the store locator appearance, and No API key required. The paid plans unlock advanced features beyond what's available on the free tier.
Is Way free?
Yes — Way offers a free plan alongside paid options. The free plan includes Add 1 store location, Floating Google Maps store locator, and Customize the store locator appearance. Paid plans start at $9/month for advanced features.
When was Way launched?
Way launched on April 24, 2020 — over 6 years on the Shopify App Store. In that time it has gathered 116 merchant reviews.
Is Way Built for Shopify?
Yes — Way carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best Way alternatives?
Merchants commonly compare Way with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Way?
3% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are compatibility issues, feature request, and customer support — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Estore Automate

Data Export IO: Reports

5.00★1,940

Estore Automate

Report Pundit: Custom Reports

5.00★1,894

Microsoft Clarity

Microsoft Clarity: AI Insights

4.60★1,632

Known for: bug

Better Reports Technologies

BR ‑ Better Reports

5.00★1,154

Known for: ease-of-use

Browse more inAll Store locator apps All Analytics apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Way.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Way

Prefer the source? View Way on the Shopify App Store ↗