Mixpanel

Shopify analytics app by Five Thrive·Integrate with Mixpanel in one simple, no-code step! Built to unlock your shop's full potential!

Snapshot

4.60(7 reviews)#210of 1,289 inAnalytics

Ongoing.AI tracks Mixpanel daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

4.60

7 reviews

Pricing

From $34/mo

free_trial

Built for Shopify

No

Years live

8

launched Aug 30, 2017

Last updated

Jul 3, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

—

Rating change

7-day Δ

—

28-day Δ

—

#7#7#7#6#65.003.752.501.250.00May 28May 29May 31Jun 2Jun 4Total reviewsRating (0–5)
2 daily snapshots in our index.

Catalog position

Where Mixpanel sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#210

of 1289 active apps

Review count percentile

84th

vs category siblings

Rating percentile

68th

vs category siblings

Years on App Store

8

since 2017

Listing change cadence

What Mixpanel has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-12 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-20works_with: Shopify Admin Mixpanel → Mixpanelshopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22works_with: Mixpanel → Shopify Admin Mixpanelshopify_lastmod: 2026-06-22 → 2026-06-23shopify_lastmod: 2026-06-23 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-30works_with: Shopify Admin Mixpanel → Mixpanelshopify_lastmod: 2026-06-30 → 2026-07-01shopify_lastmod: 2026-07-01 → 2026-07-02works_with: Mixpanel → Shopify Admin Mixpanelshopify_lastmod: 2026-07-02 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-07-02 → 2026-07-03

Works With · Jul 3

Mixpanel → Shopify Admin Mixpanel

Shopify Lastmod · Jul 3

2026-07-01 → 2026-07-02

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(7 reviews)
  • 75%positive9
  • 8%neutral1
  • 17%negative2

Popular mentions

  • ease of use
  • customer support
  • analytics
  • integration

Top themes

  1. ease of use1
  2. customer support1
  3. analytics1
  4. integration1

What merchants praise

“Excellent. We're already seeing increases in CRV and ACV in our first month. There's a reason Mixpanel is so popular with tech startups. If you're looking to really understand your customer, Mixpanel is king and this app made it easy for our team to get setup in a day without any dev work. Highly recommend!”
Art With Lauren · 5★ · 2025-04-02

What merchants complain about

“We had some major issues using this app to integrate Mixpanel tracking on our site. The app appended odd ID's to items in our users' carts. This confused a lot of users and hurt our conversion rates. These strings would appear beneath the titles of product on the /cart page and in our min-cart. Strings would look like: "_ftmx: 08d0788439aa6e-143f6257-1aeaa0-172c3bf62d9bfd" I'm guessing these were never meant to be visible, but just needed to be on the DOM for tracking. Would love to see this issue resolved, and we have screenshots with plenty of examples.”
Hestan Cue · 1★ · 2020-06-18

Plans

Mixpanel pricing tiers.

Standard

$34.95/month

    Capabilities

    What Mixpanel can do.

    The 16 capabilities Mixpanel lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customer behavior

    6
    • Activity tracking
    • Event tracking
    • Segmentation
    • Page views
    • Lifetime value (LTV)
    • Cohort analysis

    Marketing and sales

    6
    • Marketing attribution
    • Checkout analytics
    • Purchase tracking
    • Funnel analysis
    • UTM tracking
    • Abandoned cart

    Visuals and reports

    4
    • Analytics dashboard
    • Custom dashboards
    • Custom reports
    • Historical analysis

    FAQ

    Mixpanel — frequently asked questions.

    What is Mixpanel on Shopify?
    Mixpanel is a Shopify app in the Analytics category. Built and maintained by FiveThrive. Name and logo used with permission. Unlock your store's full potential with this seamless Mixpanel analytics integration that transforms months of complex data implementation into a single step, no-code, plug-n-play setup! Mixpanel provides rich insights into marketing attribution, user behaviors across web & mobile, and post-purchase analytics. Powerful data-driven tools to optimize your store's performance, enhance the customer journey, and drive sales! It averages 4.60 out of 5 across 7 merchant reviews on the Shopify App Store.
    How much does Mixpanel cost?
    Mixpanel has a single paid plan at $34/month on the Shopify App Store.
    Is Mixpanel free?
    No, Mixpanel is a paid Shopify app. Plans start at $34/month on the Shopify App Store.
    When was Mixpanel launched?
    Mixpanel launched on August 30, 2017 — over 8 years on the Shopify App Store. In that time it has gathered 7 merchant reviews.
    Is Mixpanel Built for Shopify?
    Mixpanel does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Mixpanel alternatives?
    Merchants commonly compare Mixpanel with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Estore Automate

    Data Export IO: Reports

    5.00★1,939

    Estore Automate

    Report Pundit: Custom Reports

    5.00★1,896

    Microsoft Clarity

    Microsoft Clarity: AI Insights

    4.60★1,640

    Known for: bug

    Better Reports Technologies

    BR ‑ Better Reports

    5.00★1,155

    Known for: pricing

    Browse more inAll Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Mixpanel.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Mixpanel — free Start free

    Prefer the source? View Mixpanel on the Shopify App Store ↗