MerchantFlow

Shopify analytics app by MerchantFlow·True product profit and blended ad spend across every channel, in one app dashboard.

Snapshot

5.00(3 reviews)#301of 1,290 inAnalytics

Ongoing.AI tracks MerchantFlow daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

5.00

3 reviews

Pricing

From $49/mo

free_trial

Built for Shopify

No

Years live

0

launched May 6, 2026

Last updated

Jul 3, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

3.202.602.001.400.805.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 10Total reviewsRating (0–5)
MerchantFlow added 0 reviews over the last 28 days.

Catalog position

Where MerchantFlow sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#301

of 1290 active apps

Review count percentile

74th

vs category siblings

Rating percentile

74th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What MerchantFlow has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-06-30 → 2026-07-03

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-25 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(3 reviews)
  • 100%positive3
  • 0%neutral0
  • 0%negative0

Top themes

    What merchants praise

    “MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions. The biggest standout has been Nimesh. His support has been exceptional, always quick to help and genuinely invested in seeing his customers succeed. If you’re running a Shopify store and want to understand the numbers that actually matter, I highly recommend MerchantFlow. — Bowen Law Founder, Mech Tools Pty Ltd”
    Mech Tools Pty LTD · 5★ · 2026-06-08

    Plans

    MerchantFlow pricing tiers.

    Starter

    $49/month

    • Real-time blended P&L
    • All 4 ad platforms
    • 1,000 orders/mo + 90-day history
    • Auto COGS sync from Shopify
    • Order-level profit & refunds
    • Daily email summary+ 3PL integration

    Pro

    $89/month

    • Everything in Starter, plus:
    • 5,000 orders/mo + priority support
    • Flow AI assistant (500k tokens/mo)
    • Editable North Star KPIs
    • Custom + scheduled reports (weekly)
    • Anomaly alerts
    • 12-month history + priority support
    • 1 store + 3 team seats

    Plus

    $149/month

    • Everything in Pro, plus:
    • 25,000 orders/mo + unlimited history
    • Flow AI 2M tokens + MCP access
    • Valuation, Viability & Funding
    • Unlimited reports + white-label PDFs
    • 5 stores, 10 team seats

    Capabilities

    What MerchantFlow can do.

    The 17 capabilities MerchantFlow lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customer behavior

    4
    • Real-time tracking
    • Lifetime value (LTV)
    • Loyalty analysis
    • Cohort analysis

    Marketing and sales

    5
    • AI insights
    • Marketing attribution
    • ROAS
    • Profit insights
    • Purchase tracking

    Visuals and reports

    8
    • Analytics dashboard
    • Custom dashboards
    • Benchmarking
    • Custom reports
    • Data export
    • Historical analysis
    • Notifications
    • GDPR compliance

    FAQ

    MerchantFlow — frequently asked questions.

    What is MerchantFlow on Shopify?
    MerchantFlow, officially listed on the Shopify App Store as MerchantFlow: Profit Analytics, is a Shopify app in the Analytics category. MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses. Includes multi-store rollup, an agency dashboard, and an AI assistant for daily P&L questions. It averages 5.00 out of 5 across 3 merchant reviews on the Shopify App Store.
    How much does MerchantFlow cost?
    MerchantFlow has 3 paid plans on the Shopify App Store, starting at $49/month and going up to $149/month.
    Is MerchantFlow free?
    No, MerchantFlow is a paid Shopify app. Plans start at $49/month on the Shopify App Store.
    When was MerchantFlow launched?
    MerchantFlow launched on May 6, 2026. In that time it has gathered 3 merchant reviews.
    Is MerchantFlow Built for Shopify?
    MerchantFlow does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best MerchantFlow alternatives?
    Merchants commonly compare MerchantFlow with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Estore Automate

    Data Export IO: Reports

    5.00★1,939

    Estore Automate

    Report Pundit: Custom Reports

    5.00★1,896

    Microsoft Clarity

    Microsoft Clarity: AI Insights

    4.60★1,640

    Known for: bug

    Better Reports Technologies

    BR ‑ Better Reports

    5.00★1,155

    Known for: customer-support

    Browse more inAll Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running MerchantFlow.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track MerchantFlow — free Start free

    Prefer the source? View MerchantFlow on the Shopify App Store ↗