TrustWILL Loyalty & Referrals

Shopify loyalty and rewards app by CWILL·Attract new customers and boost repeat purchases with points rewards, referral program & VIP tiers

Snapshot

4.90(771 reviews)#20of 361 inLoyalty and rewards

Ongoing.AI tracks TrustWILL Loyalty & Referrals daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesLoyalty and rewards

Rating

4.90

771 reviews

Pricing

From $19/mo

freemium

Built for Shopify

Yes

Years live

4

launched Oct 12, 2021

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+4

28-day Δ

+4

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

7727697657617585.003.752.501.250.00May 28Jun 5Jun 14Jun 23Jul 2Total reviewsRating (0–5)
TrustWILL Loyalty & Referrals added 4 reviews over the last 28 days.

Category rank over time

Where TrustWILL Loyalty & Referrals sits day-by-day in Loyalty and rewards.

Position across the Loyalty and rewards page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Loyalty and rewards leaderboard →

#12#14#16#18#20May 28Jun 5Jun 14Jun 23Jul 2TrustWILL Loyalty & Referrals · #17Love Loyalty Points & Rewards · #16Rivo · #18
Best position observed: #13. TrustWILL Loyalty & Referrals slipped 2 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where TrustWILL Loyalty & Referrals shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term TrustWILL Loyalty & Referrals ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #11 on "loyalty".

#10#27#45#62#79May 28May 31Jun 4Jun 7Jun 11loyaltymembershippopups
3 terms, 36 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • loyalty

    #16

    best #11

    −4 positions

  • membership

    #23

    best #20

    −3 positions

  • popups

    #74

    best #60

    −13 positions

Catalog position

Where TrustWILL Loyalty & Referrals sits in the App Store.

Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.

Rank in Loyalty and rewards

#20

of 361 active apps

Review count percentile

95th

vs category siblings

Rating percentile

60th

vs category siblings

Years on App Store

4

since 2021

Listing change cadence

What TrustWILL Loyalty & Referrals has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+23shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(771 reviews)
  • 98%positive797
  • 1%neutral6
  • 1%negative10

Popular mentions

  • billing manipulation
  • customer support
  • transparency
  • feature requests
  • product quality

Top themes

  1. billing manipulation1
  2. customer support1
  3. transparency1
  4. feature requests1
  5. product quality1

What merchants praise

“Now suddenly get charged 500USD for a month, ------------------------ Ok, case was resolved which the extra fees, great support & resolution. Thanks!”
Mistore · 5★

What merchants complain about

“Unfortunately their customer support is unable to understand some simple queries which wasted 2 days going around in circles talking to him. The customer support experience plus, their app having a few limitations we decided to mak a change to a new provider.”
Dope Skin Co · 2★

Plans

TrustWILL Loyalty & Referrals pricing tiers.

Free

Free

  • 50 monthly orders
  • Points program
  • Referrals program
  • Limited-time offers
  • TrustWILL Reviews integration
  • Willdesk integration
  • Custom CSS
  • 24/7 support

Starter

$19/month

  • Pop-up & Email
  • Theme & Customize styles
  • Multi-Languages support
  • Program activity
  • Review rewards
  • Product & Shipping rewards
  • Judge.me integration
  • Support Shopify POS

Growth

$69/month

  • VIP program
  • Customer account extension
  • Loyalty page
  • Points expiration
  • Rewards expiration
  • Smart Tags
  • Klaviyo integration

Plus

$499/month

  • Checkout extensions
  • API access
  • Reward for custom action
  • Customer success service
  • Customized Solutions
  • Custom Data Export
  • Emergency support team

Capabilities

What TrustWILL Loyalty & Referrals can do.

The 18 capabilities TrustWILL Loyalty & Referrals lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Program types

7
  • Reward programs
  • Memberships
  • VIP tiers
  • Referrals
  • Subscriptions
  • Game programs
  • Custom programs

Rewards you can offer

11
  • Points
  • Discounts
  • Coupons
  • POS rewards
  • Free shipping
  • Free products
  • Exclusive access
  • Membership perks
  • Events
  • Services
  • Custom rewards

FAQ

TrustWILL Loyalty & Referrals — frequently asked questions.

What is TrustWILL Loyalty & Referrals on Shopify?
TrustWILL Loyalty & Referrals is a Shopify app in the Loyalty and rewards category. TrustWILL Loyalty (Loloyal) powered by CWILL is here to turn first-time shoppers into lifelong fans! With points rewards, referral program, VIP tiers, and exclusive member perks, you can easily create a loyalty program with endless possibilities! Keep customers engaged, boost repeat purchases, and increase customer lifetime value fun. TrustWILL makes it easy to build lasting customer relationships, improve retention, and grow your brand—24/7 expert support and no coding required. It averages 4.90 out of 5 across 771 merchant reviews on the Shopify App Store.
How much does TrustWILL Loyalty & Referrals cost?
TrustWILL Loyalty & Referrals offers a free plan and 3 paid plans starting at $19/month and going up to $499/month. The free plan includes 50 monthly orders, Points program, Referrals program, and Limited-time offers. The paid plans unlock advanced features beyond what's available on the free tier.
Is TrustWILL Loyalty & Referrals free?
Yes — TrustWILL Loyalty & Referrals offers a free plan alongside paid options. The free plan includes 50 monthly orders, Points program, and Referrals program. Paid plans start at $19/month for advanced features.
When was TrustWILL Loyalty & Referrals launched?
TrustWILL Loyalty & Referrals launched on October 12, 2021 — over 4 years on the Shopify App Store. In that time it has gathered 771 merchant reviews.
Is TrustWILL Loyalty & Referrals Built for Shopify?
Yes — TrustWILL Loyalty & Referrals carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best TrustWILL Loyalty & Referrals alternatives?
Merchants commonly compare TrustWILL Loyalty & Referrals with Appstle℠ Subscriptions, Smile, Stamped Reviews & Loyalty, and UpPromote Affiliate Marketing. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about TrustWILL Loyalty & Referrals?
1% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are billing manipulation, customer support, and transparency — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Appstle Inc.

Appstle℠ Subscriptions App

5.00★7,597

Known for: pricing

Smile.io

Smile: Loyalty Program Rewards

4.90★4,292

Stamped.io

Stamped Reviews & Loyalty

4.70★3,613

Known for: pricing

UpPromote

UpPromote Affiliate Marketing

4.90★3,499
Browse more inAll Loyalty and rewards apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running TrustWILL Loyalty & Referrals.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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