Liftoff ‑ A/B Test & CRO

Liftoff, officially listed on the Shopify App Store as Liftoff ‑ A/B Test & CRO, is a Shopify app in the Pricing optimization category. Liftoff helps you make confident decisions about your store by testing real changes with real visitors. Create A/B tests for product content, prices, shipping rates, and checkout, then split traffic between variants automatically. Each visitor sees a consistent version, and conversions are tracked for you. Liftoff calculates which variant performs with higher conversion rates and can pick the winner on its own. Segment by device, location, or campaign, and get reports sent to your inbox.

Liftoff offers a free plan and 3 paid plans starting at $19/month and going up to $149/month. The free plan includes Up to 3 active A/B tests, 1,000 visitors/month tracked, Content & headline testing, and Basic analytics & reports. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Liftoff offers a free plan alongside paid options. The free plan includes Up to 3 active A/B tests, 1,000 visitors/month tracked, and Content & headline testing. Paid plans start at $19/month for advanced features.

Liftoff launched on July 2, 2026.

Liftoff does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Liftoff with Shopacado, Discounty, BSS B2B Wholesale Pricing, and Appstle℠ Bundles & Upsells. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.