InnexDATA ‑ GTM for Agencies

InnexDATA, officially listed on the Shopify App Store as InnexDATA ‑ GTM for Agencies, is a Shopify app in the Analytics category. InnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code. Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported. Consent Mode V2 ready, compatible with all major CMPs. Cut client setup time from hours to minutes. It averages 5.00 out of 5 across 8 merchant reviews on the Shopify App Store.

InnexDATA offers a free plan and 2 paid plans starting at $100/month and going up to $300/month. The free plan includes 80 orders per month, Access to complete datalayers, Checkout management also for non-plus, and Onboarding support via chat. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — InnexDATA offers a free plan alongside paid options. The free plan includes 80 orders per month, Access to complete datalayers, and Checkout management also for non-plus. Paid plans start at $100/month for advanced features.

InnexDATA launched on April 28, 2025 — over 1 year on the Shopify App Store. In that time it has gathered 8 merchant reviews.

InnexDATA does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare InnexDATA with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.