OngoingAI

Happy Birthday Email by UW usage & market intelligence

Shopify rating

5.0 ★

145 reviews

What merchants actually report
4.95average· 126 reviews analyzed· 126 with written feedback
98% 5★1% ≤3★

37% of attributable reviewers are United States merchants. 22% had used the app for a year or more when they reviewed.

The developer replies to 84% of reviews overall and 100% of critical ones.

Rating · last 90d

—

Recent direction

Replies to reviews

84%

Developer response rate

Replies to critical

100%

On 3★ and below

Long-term reviewers

22%

Using 1yr+ at review

Top merchant markets

United States 37%United Kingdom 14%Australia 9%Germany 6%Canada 4%

Tenure when reviewed

under a day 3%days 36%months 39%a year or more 22%

Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.

Pricing
Free trial available
Base$10/month

28-day free trial

  • • Store up to 1k Birthday Club members
  • • Compatible with checkout app blocks
  • • Send birthday emails and follow-ups
  • • Connects to Klaviyo and other ESPs
  • • Capture birthdays online and in-store
Growth$20/month

28-day free trial

  • • Store up to 5k Birthday Club members
  • • Compatible with checkout app blocks
  • • Send birthday emails and follow-ups
  • • Connects to Klaviyo and other ESPs
  • • Capture birthdays online and in-store
Unlimited$40/month

28-day free trial

  • • Store unlimited Birthday Club members
  • • Compatible with checkout app blocks
  • • Send birthday emails and follow-ups
  • • Connects to Klaviyo and other ESPs
  • • Capture birthdays online and in-store
What does Happy Birthday Email by UW do?

Celebrate birthdays with personalised emails and discount codes. Collect birth dates, build loyalty, and drive repeat sales with Happy Birthday Email.

  • Send birthday emails with personalised messages and discounts
  • Run a birthday loyalty campaign with zero ongoing effort
  • Collect birthdays and age data at checkout, POS, or landing pages
  • Works with your email platform or sends happy birthday emails for you
  • Populates Shopify’s customer birthday metafield

Features

Giveaways and contestsAnniversaryBirthdayConversion trackingAnalyticsBrandingEmail templatesCustom CSSDiscount codesForm fieldsLanding pagesPost-entry emailsMulti-languageStorefront widgetSegmentationLoyalty analysisCohort analysisCheckout analyticsFunnel analysisAnalytics dashboardData exportHistorical analysisForecasting
Review history
Daily review count on the Shopify App Store
145+26 · 26d~1.0/day· Rating steady at 5.0★
Aug 10Sep 4

Daily tracking from Aug 10, 2026 through today · 25 days observed

Category rankings
Live organic position on Shopify App Store category pages
  • Giveaways and contests#9 on Aug 15 → #11 on Sep 5 · 22 observed days#11▼2

Tracked daily · last 22 days · as of 2026-09-05

Catalog position
Within Giveaways and contests on the App Store
Rank by reviews
#2 of 47
Review percentile
98th
Rating percentile
100th
On the App Store
9.2 yrs
Works with
Integrations listed for Happy Birthday Email by UW
Customer accountsShopify POSShopify FlowShopify AdminKlaviyoMailchimpomnisendPrivyrechargeSMSBump
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Frequently asked questions

Celebrate birthdays with personalised emails and discount codes. Collect birth dates, build loyalty, and drive repeat sales with Happy Birthday Email. It's a giveaways and contests tool for ecommerce stores.