Happy Birthday Email by UW
Shopify giveaways and contests app by Union Works Apps·Send a birthday email with a discount to build loyalty and repeat purchases
Snapshot
Ongoing.AI tracks Happy Birthday Email by UW daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.
Rating
5.00
141 reviews
Pricing
From $10/mo
free_trial
Built for Shopify
No
Years live
9
launched Jun 23, 2017
Last updated
Jun 30, 2026
Shopify listing
Category rank over time
Where Happy Birthday Email by UW sits day-by-day in Giveaways and contests.
Position across the Giveaways and contests page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Giveaways and contests leaderboard →
Catalog position
Where Happy Birthday Email by UW sits in the App Store.
Rank and percentile inside the Giveaways and contests category — the competitive shape of the niche around this app.
Rank in Giveaways and contests
#2
of 54 active apps
Review count percentile
98th
vs category siblings
Rating percentile
77th
vs category siblings
Years on App Store
9
since 2017
Listing change cadence
What Happy Birthday Email by UW has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jul 1
2026-06-27 → 2026-06-30
Shopify Lastmod · Jun 28
2026-06-26 → 2026-06-27
Shopify Lastmod · Jun 27
2026-06-25 → 2026-06-26
Reviews
What merchants are saying
- 99%positive190
- 0%neutral0
- 1%negative1
Popular mentions
- ease of use
- integrations
- pricing
- customer support
- documentation
- missing features
- product limitations
- customization
Top themes
- ease of use2
- integrations1
- pricing1
- customer support1
- documentation1
- missing features1
- product limitations1
- customization1
What merchants praise
“Great app, does what it says - now it's had heaps of great updates and integrates with Klaviyo and a bunch of other apps. Great team, with excellent support”
What merchants complain about
“Can't limit what they purchase, how many they put in their cart. We sell high end items and want to limit it to one per person. No way to verify what their birthday is with this program. Not customizable enough”
Plans
Happy Birthday Email by UW pricing tiers.
Base
$10/month
- Store up to 1k Birthday Club members
- Compatible with checkout app blocks
- Send birthday emails and follow-ups
- Connects to Klaviyo and other ESPs
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
- Break down customers by age group
Growth
$20/month
- Store up to 5k Birthday Club members
- Compatible with checkout app blocks
- Send birthday emails and follow-ups
- Connects to Klaviyo and other ESPs
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
- Break down customers by age group
Unlimited
$40/month
- Store unlimited Birthday Club members
- Compatible with checkout app blocks
- Send birthday emails and follow-ups
- Connects to Klaviyo and other ESPs
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
- Break down customers by age group
Capabilities
What Happy Birthday Email by UW can do.
The 22 capabilities Happy Birthday Email by UW lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.
Giveaways and contests
Campaign types
2- Anniversary
- Birthday
Submission management
2- Conversion tracking
- Analytics
Customization
9- Branding
- Email templates
- Custom CSS
- Discount codes
- Form fields
- Landing pages
- Post-entry emails
- Multi-language
- Storefront widget
Analytics
Customer behavior
3- Segmentation
- Loyalty analysis
- Cohort analysis
Marketing and sales
2- Checkout analytics
- Funnel analysis
Visuals and reports
4- Analytics dashboard
- Data export
- Historical analysis
- Forecasting
FAQ
Happy Birthday Email by UW — frequently asked questions.
What is Happy Birthday Email by UW on Shopify?
How much does Happy Birthday Email by UW cost?
Is Happy Birthday Email by UW free?
When was Happy Birthday Email by UW launched?
Is Happy Birthday Email by UW Built for Shopify?
What are the best Happy Birthday Email by UW alternatives?
What do merchants praise about Happy Birthday Email by UW?
What complaints come up about Happy Birthday Email by UW?
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .
Find every brand running Happy Birthday Email by UW.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Happy Birthday Email by UW on the Shopify App Store ↗