Giveaways and contests · refreshed Jun 12, 2026
Happy Birthday Emails by UW for Shopify
by Union Works Apps · Send a birthday email with a discount to build loyalty and repeat purchases
141 reviews, 5.00★ average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.
Rating
5.00
141 reviews
Pricing
From $10/mo
free_trial
Built for Shopify
No
Years live
8
launched Jun 23, 2017
Last updated
Jun 9, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+0
Rating change
7-day Δ
—
28-day Δ
+0.00
Category rank over time
Where Happy Birthday Emails by UW sits day-by-day in Giveaways and contests.
Position across the Giveaways and contests page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart.
Catalog position
Where Happy Birthday Emails by UW sits in the App Store.
Rank and percentile inside the Giveaways and contests category — the competitive shape of the niche around this app.
Rank in Giveaways and contests
#2
of 52 active apps
Review count percentile
98th
vs category siblings
Rating percentile
75th
vs category siblings
Years on App Store
8
since 2017
Listing change cadence
What Happy Birthday Emails by UW has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 10
2026-06-06 → 2026-06-09
Shopify Lastmod · Jun 7
2026-06-05 → 2026-06-06
Shopify Lastmod · Jun 6
2026-06-04 → 2026-06-05
Review fingerprint
What merchants raise, and how they feel about it.
Sentiment breakdown
- Positive99% · 190
- Neutral0% · 0
- Negative1% · 1
“Great app, does what it says - now it's had heaps of great updates and integrates with Klaviyo and a bunch of other apps. Great team, with excellent support”
“Can't limit what they purchase, how many they put in their cart. We sell high end items and want to limit it to one per person. No way to verify what their birthday is with this program. Not customizable enough”
Top themes
- 1. ease-of-use2
- 2. integrations1
- 3. pricing1
- 4. customer-support1
- 5. documentation1
- 6. missing-features1
- 7. product-limitations1
- 8. customization1
Plans
Happy Birthday Emails by UW pricing tiers.
Base
$10/month
- Store up to 1k Birthday Club members
- Compatible with checkout app blocks
- Send birthday emails and follow-ups
- Connects to Klaviyo and other ESPs
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
- Break down customers by age group
Growth
$20/month
- Store up to 5k Birthday Club members
- Compatible with checkout app blocks
- Send birthday emails and follow-ups
- Connects to Klaviyo and other ESPs
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
- Break down customers by age group
Unlimited
$40/month
- Store unlimited Birthday Club members
- Compatible with checkout app blocks
- Send birthday emails and follow-ups
- Connects to Klaviyo and other ESPs
- Capture birthdays online and in-store
- Add birthdays to customer metafields
- Track revenue from birthday emails
- Break down customers by age group
Alternatives
Apps merchants pick instead.
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running Happy Birthday Emails by UW.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View Happy Birthday Emails by UW on the Shopify App Store ↗