GTM & Data Layer ‑ GTM Kit

Shopify analytics app by SpringApps·Leverage the Flexibility of Google Tag Manager to Measure and Optimize Sales Results (GA4 ready)

Snapshot

4.60(10 reviews)#170of 1,280 inAnalytics

Ongoing.AI tracks GTM & Data Layer ‑ GTM Kit daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

4.60

10 reviews

Pricing

From $5/mo

free_trial

Built for Shopify

No

Years live

2

launched Apr 3, 2024

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

#11#11#11#10#105.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 10Total reviewsRating (0–5)
GTM & Data Layer ‑ GTM Kit added 0 reviews over the last 28 days.

Catalog position

Where GTM & Data Layer ‑ GTM Kit sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#170

of 1280 active apps

Review count percentile

87th

vs category siblings

Rating percentile

68th

vs category siblings

Years on App Store

2

since 2024

Listing change cadence

What GTM & Data Layer ‑ GTM Kit has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+16shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-24 → 2026-06-30

Shopify Lastmod · Jun 25

2026-06-22 → 2026-06-24

Shopify Lastmod · Jun 23

2026-06-20 → 2026-06-22

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(10 reviews)
  • 82%positive14
  • 0%neutral0
  • 18%negative3

Top themes

    What merchants praise

    “Muy fácil de instalar e implementar. Soporte técnico por chatbot eficiente y resolutivo. Muy recomendable.”
    Centenarian Road · 5★ · 2025-10-15

    Plans

    GTM & Data Layer ‑ GTM Kit pricing tiers.

    Basic Plan

    $5.99/month

    • Install Google Tag Manager
    • Pre-built Data Layer
    • Pre-build Tags
    • Setup Adcell Network
    • Triggers
    • Tracking Purchase
    • Support

    Capabilities

    What GTM & Data Layer can do.

    The 3 capabilities GTM & Data Layer lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customer behavior

    1
    • Event tracking

    Marketing and sales

    1
    • UTM tracking

    Visuals and reports

    1
    • Analytics dashboard

    FAQ

    GTM & Data Layer — frequently asked questions.

    What is GTM & Data Layer on Shopify?
    GTM & Data Layer, officially listed on the Shopify App Store as GTM & Data Layer ‑ GTM Kit, is a Shopify app in the Analytics category. GTM & Data Layer app provides a seamless solution for integrating Google Tag Manager . With this app, there's no need to spend valuable time editing your theme's code to connect your store with Google Tag Manager. Google Tag Manager offers a convenient platform for consolidating all your website's tags in one location, simplifying their management. This allows for effortless changes and updates to tags related to conversion tracking, site analytics, remarketing, and more. It averages 4.60 out of 5 across 10 merchant reviews on the Shopify App Store.
    How much does GTM & Data Layer cost?
    GTM & Data Layer has a single paid plan at $5/month on the Shopify App Store.
    Is GTM & Data Layer free?
    No, GTM & Data Layer is a paid Shopify app. Plans start at $5/month on the Shopify App Store.
    When was GTM & Data Layer launched?
    GTM & Data Layer launched on April 3, 2024 — over 2 years on the Shopify App Store. In that time it has gathered 10 merchant reviews.
    Is GTM & Data Layer Built for Shopify?
    GTM & Data Layer does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best GTM & Data Layer alternatives?
    Merchants commonly compare GTM & Data Layer with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Estore Automate

    Data Export IO: Reports

    5.00★1,940

    Estore Automate

    Report Pundit: Custom Reports

    5.00★1,894

    Microsoft Clarity

    Microsoft Clarity: AI Insights

    4.60★1,632

    Known for: bug

    Better Reports Technologies

    BR ‑ Better Reports

    5.00★1,154

    Known for: customer-support

    Browse more inAll Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running GTM & Data Layer ‑ GTM Kit.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on GTM & Data Layer ‑ GTM Kit

    Prefer the source? View GTM & Data Layer ‑ GTM Kit on the Shopify App Store ↗