Easy Tag ‑ GTM & Data Layer

Shopify analytics app by TAGinstall·Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.

Snapshot

4.10(73 reviews)#56of 1,280 inAnalytics

Ongoing.AI tracks Easy Tag ‑ GTM & Data Layer daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

4.10

73 reviews

Pricing

From $99/mo

paid

Built for Shopify

No

Years live

5

launched Nov 18, 2020

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.10

#73#73#73#72#725.003.752.501.250.00May 28Jun 3Jun 9Jun 15Jun 21Total reviewsRating (0–5)
Easy Tag ‑ GTM & Data Layer added 0 reviews over the last 28 days, rating moved +0.10.

Catalog position

Where Easy Tag ‑ GTM & Data Layer sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#56

of 1280 active apps

Review count percentile

96th

vs category siblings

Rating percentile

64th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What Easy Tag ‑ GTM & Data Layer has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-06 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-21 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.10(73 reviews)
  • 94%positive101
  • 0%neutral0
  • 6%negative7

Popular mentions

  • pricing
  • billing confusion
  • misleading practices
  • customer support
  • misleading advertising

Top themes

  1. pricing3
  2. billing confusion1
  3. misleading practices1
  4. customer support1
  5. misleading advertising1

What merchants praise

“This app and Radi (the developer) helped me get setup with Google Tag Manager. Super professional, helpful and thorough. 10 Stars!”
Minus33 Merino Wool Clothing · 5★

What merchants complain about

“I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back! I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription”
ToPlant · 1★ · 2025-11-28

Plans

Easy Tag ‑ GTM & Data Layer pricing tiers.

Starter

$99/month

  • Standard support
  • Data Layer
  • Google Tag Manager
  • Checkout Extensibility pixels
  • 50+ marketing tags
  • Google Consent Mode V2 (GDPR or CCPA)
  • Health checks

Capabilities

What Easy Tag can do.

The 7 capabilities Easy Tag lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customer behavior

1
  • Event tracking

Marketing and sales

5
  • Marketing attribution
  • Checkout analytics
  • Purchase tracking
  • Funnel analysis
  • Pixel tracking

Visuals and reports

1
  • GDPR compliance

FAQ

Easy Tag — frequently asked questions.

What is Easy Tag on Shopify?
Easy Tag, officially listed on the Shopify App Store as Easy Tag ‑ GTM & Data Layer, is a Shopify app in the Analytics category. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. It averages 4.10 out of 5 across 73 merchant reviews on the Shopify App Store.
How much does Easy Tag cost?
Easy Tag has a single paid plan at $99/month on the Shopify App Store.
Is Easy Tag free?
No, Easy Tag is a paid Shopify app. Plans start at $99/month on the Shopify App Store.
When was Easy Tag launched?
Easy Tag launched on November 18, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 73 merchant reviews.
Is Easy Tag Built for Shopify?
Easy Tag does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Easy Tag alternatives?
Merchants commonly compare Easy Tag with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Easy Tag?
6% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are pricing, billing confusion, and misleading practices — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Estore Automate

Data Export IO: Reports

5.00★1,940

Estore Automate

Report Pundit: Custom Reports

5.00★1,894

Microsoft Clarity

Microsoft Clarity: AI Insights

4.60★1,632

Known for: bug

Better Reports Technologies

BR ‑ Better Reports

5.00★1,154

Known for: ease-of-use

Browse more inAll Analytics apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Easy Tag ‑ GTM & Data Layer.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on Easy Tag ‑ GTM & Data Layer

Prefer the source? View Easy Tag ‑ GTM & Data Layer on the Shopify App Store ↗