GS Demographics

Shopify analytics app by GoodSegments·Get demographic & psychographic data on your US customers. Income, age, education, gender & more.

Snapshot

4.60(2 reviews)#353of 1,290 inAnalytics

Ongoing.AI tracks GS Demographics daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

4.60

2 reviews

Pricing

From $49/mo

free_trial

Built for Shopify

No

Years live

4

launched Dec 22, 2021

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

3.002.502.001.501.005.003.752.501.250.00May 28Jun 4Jun 11Jun 18Jun 26Total reviewsRating (0–5)
GS Demographics added 0 reviews over the last 28 days.

Catalog position

Where GS Demographics sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#353

of 1290 active apps

Review count percentile

69th

vs category siblings

Rating percentile

67th

vs category siblings

Years on App Store

4

since 2021

Listing change cadence

What GS Demographics has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+15shopify_lastmod: 2026-06-11 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-26 → 2026-06-30

Shopify Lastmod · Jun 27

2026-06-25 → 2026-06-26

Shopify Lastmod · Jun 26

2026-06-18 → 2026-06-25

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(2 reviews)
  • 50%positive1
  • 0%neutral0
  • 50%negative1

Popular mentions

  • accuracy issues
  • data quality
  • bug

Top themes

  1. accuracy issues1
  2. data quality1
  3. bug1

What merchants praise

“I was very curious to see what our 24,000 customers who were analyzed proved to be in terms of gender, ethnicity, and age (mostly age data is what i was looking for). I have a pretty firm grasp on who our customers are and the results seem to mirror my understanding to a very strong degree, with some slight unexpected nuance, and therefore I cannot say with certainty but it is my opinion that the other 1 star review who said these results are bogus is simply not the case for our customers and my experience with this app. Give this app a chance, it seems very useful”
Birch Boys, Inc. · 5★ · 2026-05-03

What merchants complain about

“Ran customer data through the app and returned completely bogus results. Young wealthy people tagged as 65+ and blue collar, Females tagged as Males. Lots of kinks to work out.”
eugenie · 1★ · 2024-11-26

Plans

GS Demographics pricing tiers.

10K Customers

$49/month

  • All Demographic Tags
  • All Interest / Affinity Tags
  • Customer Demographic Dashboard
  • Klaviyo Integration
  • No contracts or lock in
  • + more

15K Customers

$74/month

  • All Demographic Tags
  • All Interest / Affinity Tags
  • Customer Demographic Dashboard
  • Klaviyo Integration
  • No contracts or lock in
  • + more

20K Customers

$99/month

  • All Demographic Tags
  • All Interest / Affinity Tags
  • Customer Demographic Dashboard
  • Klaviyo Integration
  • No contracts or lock in
  • + more

25K Customers

$124/month

  • All Demographic Tags
  • All Interest / Affinity Tags
  • Customer Demographic Dashboard
  • Klaviyo Integration
  • No contracts or lock in
  • + more

Capabilities

What GS Demographics can do.

The 3 capabilities GS Demographics lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customer behavior

1
  • Segmentation

Marketing and sales

1
  • AI insights

Visuals and reports

1
  • Analytics dashboard

FAQ

GS Demographics — frequently asked questions.

What is GS Demographics on Shopify?
GS Demographics is a Shopify app in the Analytics category. Use demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement. It averages 4.60 out of 5 across 2 merchant reviews on the Shopify App Store.
How much does GS Demographics cost?
GS Demographics has 4 paid plans on the Shopify App Store, starting at $49/month and going up to $124/month.
Is GS Demographics free?
No, GS Demographics is a paid Shopify app. Plans start at $49/month on the Shopify App Store.
When was GS Demographics launched?
GS Demographics launched on December 22, 2021 — over 4 years on the Shopify App Store. In that time it has gathered 2 merchant reviews.
Is GS Demographics Built for Shopify?
GS Demographics does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best GS Demographics alternatives?
Merchants commonly compare GS Demographics with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Estore Automate

Data Export IO: Reports

5.00★1,939

Estore Automate

Report Pundit: Custom Reports

5.00★1,896

Microsoft Clarity

Microsoft Clarity: AI Insights

4.60★1,640

Known for: data-export

Better Reports Technologies

BR ‑ Better Reports

5.00★1,155

Known for: customer-support

Browse more inAll Analytics apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running GS Demographics.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track GS Demographics — free Start free

Prefer the source? View GS Demographics on the Shopify App Store ↗