GlowUp

GlowUp, officially listed on the Shopify App Store as GlowUp: Photo Reviews & UGC, is a Shopify app in the Product reviews category. GlowUp turns every order into social proof. Once Shopify marks an order as fulfilled, it emails the customer to request a photo, before/after pair, or written review — no checkout friction. Choose per product how you collect: before/after, single photo, or review only. Auto-approve top ratings, moderate the rest, and reward each approved review with a Shopify discount code. Approved content displays on product pages via a lightweight widget with lightbox and verified badges.

GlowUp offers a free plan and 3 paid plans starting at $19/month and going up to $99/month. The free plan includes Automated photo request emails, Before & after moderation dashboard, Storefront widget included, and Reminder emails. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — GlowUp offers a free plan alongside paid options. The free plan includes Automated photo request emails, Before & after moderation dashboard, and Storefront widget included. Paid plans start at $19/month for advanced features.

GlowUp launched on May 6, 2026.

GlowUp does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare GlowUp with Judge.me, Loox, Yotpo, and Stamped Reviews & Loyalty. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.