FUGU ‑ Every Payment Counts

Shopify workflow automation app by fugu·Safely accept orders you currently lose to fraud false declines (High Risk) and payment churn

Snapshot

4.70(6 reviews)#103of 456 inWorkflow automation

Ongoing.AI tracks FUGU ‑ Every Payment Counts daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesWorkflow automation

Rating

4.70

6 reviews

Pricing

From $99/mo

freemium

Built for Shopify

No

Years live

5

launched Aug 12, 2020

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

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28-day Δ

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Rating change

7-day Δ

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28-day Δ

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#6#6#6#5#55.003.752.501.250.00May 28May 29May 31Jun 1Jun 3Total reviewsRating (0–5)
2 daily snapshots in our index.

Catalog position

Where FUGU ‑ Every Payment Counts sits in the App Store.

Rank and percentile inside the Workflow automation category — the competitive shape of the niche around this app.

Rank in Workflow automation

#103

of 456 active apps

Review count percentile

77th

vs category siblings

Rating percentile

62th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What FUGU ‑ Every Payment Counts has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-03 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-26 → 2026-06-30

Shopify Lastmod · Jun 27

2026-06-16 → 2026-06-26

Shopify Lastmod · Jun 17

2026-06-15 → 2026-06-16

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.70(6 reviews)
  • 92%positive12
  • 0%neutral0
  • 8%negative1

Top themes

    What merchants praise

    “This app has been a game-changer for our e-commerce business. It quickly and accurately flags suspicious orders, helping us reduce fraud risks significantly and not miss any legitimit orders we could have missed. The real-time monitoring feature ensures we stay one step ahead and the service from the FUGU team is simply amazing, and the support team is always responsive and helpful. Highly recommended for anyone looking to safeguard their store from fraud while keeping operations smooth!”
    JD ספורט · 5★ · 2024-09-16

    Plans

    FUGU ‑ Every Payment Counts pricing tiers.

    Discover

    Free

    • Monitor 250 Orders/month
    • Pre-set Scenarios - Risk Rules
    • 25 "Manual" Verifications per month
    • AI Fraud Analysis

    Protect

    $99/month

    • Discover +
    • 500 Orders/month
    • Modify Pre-set Scenarios
    • 50 "Manual" Verifications
    • Email Support
    • Text, color and Logo Branding

    Convert Plus

    $249/month

    • Protect +
    • 2K Orders/month
    • 5 Custom Scenarios + Auto Rule Actions
    • 250 "Automated" Verifications
    • Advanced Fraud Insights
    • Priority Support

    Scale

    $599/month

    • Convert Plus +
    • 10K Orders/month
    • Unlimited Scenarios
    • Unlimited Verifications
    • Export Chargeback Evidence
    • Expert Support
    • Custom URL & Sender

    Capabilities

    What FUGU can do.

    The 7 capabilities FUGU lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Automation tasks

    3
    • Fraud detection
    • Payment status
    • Order processing

    Customization

    4
    • APIs
    • Custom triggers
    • Custom workflows
    • Multi-store

    FAQ

    FUGU — frequently asked questions.

    What is FUGU on Shopify?
    FUGU, officially listed on the Shopify App Store as FUGU ‑ Every Payment Counts, is a Shopify app in the Workflow automation category. FUGU Offers a Multi-Tier fraud protection, analysing customer behaviour after checkout, verifying customers, recording interactions, and alerting on fraud. Merchants can dynamically rout selected orders to chargeback protection plan or simply follow our risk recommendations. To minimize payment churn, FUGU also provides a Promise To Pay capability guaranteeing shipment for failed payments. Before rejecting an order, FUGU will continue and try to further identify your customer up until shipment. It averages 4.70 out of 5 across 6 merchant reviews on the Shopify App Store.
    How much does FUGU cost?
    FUGU offers a free plan and 3 paid plans starting at $99/month and going up to $599/month. The free plan includes Monitor 250 Orders/month, Pre-set Scenarios - Risk Rules, 25 "Manual" Verifications per month, and AI Fraud Analysis. The paid plans unlock advanced features beyond what's available on the free tier.
    Is FUGU free?
    Yes — FUGU offers a free plan alongside paid options. The free plan includes Monitor 250 Orders/month, Pre-set Scenarios - Risk Rules, and 25 "Manual" Verifications per month. Paid plans start at $99/month for advanced features.
    When was FUGU launched?
    FUGU launched on August 12, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 6 merchant reviews.
    Is FUGU Built for Shopify?
    FUGU does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best FUGU alternatives?
    Merchants commonly compare FUGU with Shopify Flow, Rewind Backups, Synctrack PayPal Tracking Sync, and Chargeflow Prevent Chargebacks. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Shopify

    Shopify Flow

    4.70★11,438

    Known for: performance

    Rewind

    Rewind Backups

    4.20★619

    Known for: customer-support

    Synctrack

    Synctrack PayPal Tracking Sync

    5.00★385

    Known for: customer-support

    Chargeflow, Inc.

    Chargeflow Prevent Chargebacks

    4.60★384

    Known for: customer-support

    Browse more inAll Workflow automation apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running FUGU ‑ Every Payment Counts.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track FUGU ‑ Every Payment Counts — free Start free

    Prefer the source? View FUGU ‑ Every Payment Counts on the Shopify App Store ↗