Forma | Surveys that Convert

Forma, officially listed on the Shopify App Store as Forma | Surveys that Convert, is a Shopify app in the Pop-ups category. Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences. It averages 5.00 out of 5 across 1 merchant reviews on the Shopify App Store.

Forma offers a free plan and a single paid plan at $19/month. The free plan includes 20 survey submissions per month, Full data access & export (CSV), Full access to question library, and In-app chat for support & guidance. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Forma offers a free plan alongside paid options. The free plan includes 20 survey submissions per month, Full data access & export (CSV), and Full access to question library. Paid plans start at $19/month for advanced features.

Forma launched on June 6, 2024 — over 2 years on the Shopify App Store. In that time it has gathered 1 merchant reviews.

Forma does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Forma with Pop Convert, SendWILL Popup Email Marketing, Smile, and Omnisend Email Marketing & SMS. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.