First Wish ‑ Wishlist & Boards

Shopify wishlists app by Vellir·Let customers save items for later, create curated lists and share them with family and friends.

Snapshot

3.00(2 reviews)#69of 183 inWishlists

Ongoing.AI tracks First Wish ‑ Wishlist & Boards daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesWishlists

Rating

3.00

2 reviews

Pricing

From $9/mo

freemium

Built for Shopify

No

Years live

3

launched Feb 27, 2023

Last updated

Jul 3, 2026

Shopify listing

Catalog position

Where First Wish ‑ Wishlist & Boards sits in the App Store.

Rank and percentile inside the Wishlists category — the competitive shape of the niche around this app.

Rank in Wishlists

#69

of 183 active apps

Review count percentile

59th

vs category siblings

Rating percentile

53th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What First Wish ‑ Wishlist & Boards has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+11shopify_lastmod: 2026-05-13 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-06-30 → 2026-07-03

Shopify Lastmod · Jul 1

2026-06-21 → 2026-06-30

Shopify Lastmod · Jun 22

2026-06-16 → 2026-06-21

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.00(2 reviews)
  • 67%positive2
  • 0%neutral0
  • 33%negative1

Top themes

    What merchants praise

    This app has everything I needed—customizable wishlists and insights into what my customers love. It's boosted engagement and increased sales.
    Anatonia Beauté · 5 · 2025-02-25

    What merchants complain about

    When you uninstall, there will be black hearts all over your website that you can't remove! Team, please help!
    Meid in the City · 1 · 2025-02-20

    Plans

    First Wish ‑ Wishlist & Boards pricing tiers.

    Free

    Free

    • Wishlist for anonymous and logged in customers
    • 1000 wishlist adds/month across all customers

    Beginner

    $9.90/month

    • Everything in the Free plan
    • 5000 wishlist adds/month across all customers
    • Customers can create unlimited boards
    • Customers can share boards

    Advanced

    $19.90/month

    • All benefits from the Beginner plan
    • 20000 wishlist adds/month across all customers

    Pro

    $29.90/month

    • All benefits from the Advanced plan
    • 50000 wishlist adds/month across all customers

    FAQ

    First Wish — frequently asked questions.

    What is First Wish on Shopify?
    First Wish, officially listed on the Shopify App Store as First Wish ‑ Wishlist & Boards, is a Shopify app in the Wishlists category. First Wish is an easy to install wishlist that works for both registered customers and visitors. Logged in customers can benefit from synchronizing their wishlist across devices. Besides saving items for later, customers can also create curated lists they can share with family and friends on social media, via email or any messaging app. Our admin dashboard provides insights into the customer's wishlists, best performing products, and activity reports. It averages 3.00 out of 5 across 2 merchant reviews on the Shopify App Store.
    How much does First Wish cost?
    First Wish offers a free plan and 3 paid plans starting at $9/month and going up to $29.9/month. The free plan includes Wishlist for anonymous and logged in customers and 1000 wishlist adds/month across all customers. The paid plans unlock advanced features beyond what's available on the free tier.
    Is First Wish free?
    Yes — First Wish offers a free plan alongside paid options. The free plan includes Wishlist for anonymous and logged in customers and 1000 wishlist adds/month across all customers. Paid plans start at $9/month for advanced features.
    When was First Wish launched?
    First Wish launched on February 27, 2023 — over 3 years on the Shopify App Store. In that time it has gathered 2 merchant reviews.
    Is First Wish Built for Shopify?
    First Wish does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best First Wish alternatives?
    Merchants commonly compare First Wish with Swym Wishlist Plus, Growave, Wishlist Hero, and OneMobile. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running First Wish ‑ Wishlist & Boards.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Prefer the source? View First Wish ‑ Wishlist & Boards on the Shopify App Store ↗