EZ Product options & variants

Shopify product variants app by EzApp·Customize product with product personalizer & variants options to boost unique shopping experiences.

Snapshot

4.20(21 reviews)#105of 428 inProduct variants

Ongoing.AI tracks EZ Product options & variants daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct variants

Rating

4.20

21 reviews

Pricing

From $9/mo

freemium

Built for Shopify

No

Years live

5

launched Dec 29, 2020

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where EZ Product options & variants sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#105

of 428 active apps

Review count percentile

75th

vs category siblings

Rating percentile

50th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What EZ Product options & variants has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-09 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

Shopify Lastmod · Jun 28

2026-06-25 → 2026-06-27

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.20(21 reviews)
  • 93%positive66
  • 1%neutral1
  • 6%negative4

Popular mentions

  • ease of use
  • customer support
  • missing feature

Top themes

  1. ease of use1
  2. customer support1
  3. missing feature1

What merchants praise

“I highly recommend this app, it is easy to use and has been a great tool for my store. Customer service is also super helpful and they reply promptly.”
Halo Collective · 5★ · 2026-04-04

What merchants complain about

“I love the app, customer service is not great at all, I have not been able to get any response to any of my emails, that I have been sending since Saturday 4, 2026. I am updating my theme in Shopify and been trying to get someone to assist me in adding the widget to my new theme, I do not know where to enter the widget code so I will not lose my production options and variants.”
S & M Unique Shirts, LLC · 1★ · 2026-04-07

Plans

EZ Product options & variants pricing tiers.

Free Plan

Free

  • Responsive Design
  • Unlimited Options
  • AI Suggests Options

Paid Plan

$9.95/month

  • Responsive Design
  • Unlimited Options
  • Unlimited Products
  • Copy Variants
  • Full Customized Settings
  • Additional Price
  • AI Suggests Options

Pro Plan

$14.95/month

  • Conditional Logic
  • Copy Bulk Variant
  • AI Suggests Options

Capabilities

What EZ Product options & variants can do.

The 23 capabilities EZ Product options & variants lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

16
  • Checkboxes
  • Swatches
  • Conditional logic
  • Dates
  • Dimensions
  • Dropdowns
  • File upload
  • Multi-select
  • Numbers
  • Radio buttons
  • Custom text
  • Custom CSS
  • Custom HTML
  • Preview
  • Translation
  • Variants display

Pricing

5
  • Conditional pricing
  • Custom pricing
  • Dynamic pricing
  • Add-ons
  • Setup charges

Inventory

2
  • Manual updates
  • Auto-updates

FAQ

EZ Product options & variants — frequently asked questions.

What is EZ Product options & variants on Shopify?
EZ Product options & variants is a Shopify app in the Product variants category. EZ Product Options helps merchants customize product and create unlimited product options, variants with ease. From text boxes, image dropdowns, and swatches to file uploads and conditional logic, you can build a smooth customization experience for your customers. The app is mobile-friendly, integrates easily with your store design, and saves time by reducing the need for duplicate variants. Merchants can offer personalized products, improve customer experience, and boost sales effortlessly. It averages 4.20 out of 5 across 21 merchant reviews on the Shopify App Store.
How much does EZ Product options & variants cost?
EZ Product options & variants offers a free plan and 2 paid plans starting at $9/month and going up to $14.95/month. The free plan includes Responsive Design, Unlimited Options, and AI Suggests Options. The paid plans unlock advanced features beyond what's available on the free tier.
Is EZ Product options & variants free?
Yes — EZ Product options & variants offers a free plan alongside paid options. The free plan includes Responsive Design, Unlimited Options, and AI Suggests Options. Paid plans start at $9/month for advanced features.
When was EZ Product options & variants launched?
EZ Product options & variants launched on December 29, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 21 merchant reviews.
Is EZ Product options & variants Built for Shopify?
EZ Product options & variants does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best EZ Product options & variants alternatives?
Merchants commonly compare EZ Product options & variants with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about EZ Product options & variants?
6% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are ease of use, customer support, and missing feature — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Globo Options

Globo Product Options, Variant

4.90★4,588

Known for: bug

Easify

Easify Custom Product Options

4.90★2,775

Known for: performance

StarApps

Color Swatch King: Variants

4.90★2,677

Known for: billing-issues

ShopPad Inc.

Infinite Product Options

4.70★2,438

Known for: performance

Browse more inAll Product variants apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running EZ Product options & variants.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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Prefer the source? View EZ Product options & variants on the Shopify App Store ↗