ethos

Shopify loyalty and rewards app by ethos·Increase AOV and repeat purchases with a loyalty program that builds community.

Snapshot

5.00(33 reviews)#69of 361 inLoyalty and rewards

Ongoing.AI tracks ethos daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesLoyalty and rewards

Rating

5.00

33 reviews

Pricing

From $179/mo

freemium

Built for Shopify

No

Years live

2

launched Oct 20, 2023

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

#33#33#33#32#325.003.752.501.250.00May 28May 31Jun 4Jun 8Jun 12Total reviewsRating (0–5)
ethos added 0 reviews over the last 28 days.

Category rank over time

Where ethos sits day-by-day in Loyalty and rewards.

Position across the Loyalty and rewards page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Loyalty and rewards leaderboard →

#27#37#47#56#66May 28Jun 5Jun 14Jun 23Jul 2ethos · #49AiT Loyalty, Review & WhatsApp · #48MR.POINT （顧客にポイント発行・利用が可能なアプリ） · #51
Best position observed: #47. ethos climbed 12 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where ethos shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term ethos ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #43 on "loyalty".

#42#54#66#78#90May 28May 31Jun 4Jun 7Jun 11loyaltymembership
2 terms, 23 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • loyalty

    #51

    best #43

    −7 positions

  • membership

    #89

    best #73

    −13 positions

Catalog position

Where ethos sits in the App Store.

Rank and percentile inside the Loyalty and rewards category — the competitive shape of the niche around this app.

Rank in Loyalty and rewards

#69

of 361 active apps

Review count percentile

81th

vs category siblings

Rating percentile

66th

vs category siblings

Years on App Store

2

since 2023

Listing change cadence

What ethos has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15tagline: Increase AOV and repeat purchase… → Increase AOV and repeat purchase…description: Give customers real reasons to c… → ethos turns your customers into …shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(33 reviews)
  • 100%positive34
  • 0%neutral0
  • 0%negative0

Popular mentions

  • ease of use
  • customer support
  • features
  • customization

Top themes

  1. ease of use1
  2. customer support1
  3. features1
  4. customization1

What merchants praise

“We recently switched to ethos after struggling with our loyalty program before, and the difference has been huge. Setup was quick and the platform is really easy to use. We especially love how simple it is to run contests, giveaways, and polls. It’s helped us engage with customers while learning more about them at the same time. In just two weeks we added 54 new members to the program. Maddie and the team were also amazing during setup and answered all of our questions quickly. Highly recommend!”
Fancii & Co. · 5★ · 2026-06-11

Plans

ethos pricing tiers.

Start for free

Free to install

  • Configure your loyalty program
  • Explore full branding capabilities
  • Create Tiers (VIP, paid or secret)
  • Connect third-party integrations
  • Add Cart & Checkout Extensions
  • Get support from loyalty experts

Everything Plan

$179/month

  • Loyalty points program
  • Referrals, UGC & Mobile Wallet Passes
  • Tiers (VIP, paid or secret)
  • Contests, polls, birthday gifts, & more
  • All third-party integrations
  • Unlimited support from loyalty experts
  • Enhanced reporting & analytics
  • +more

Capabilities

What ethos can do.

The 20 capabilities ethos lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Program types

7
  • Reward programs
  • Memberships
  • VIP tiers
  • Referrals
  • Subscriptions
  • Contests
  • Custom programs

Rewards you can offer

13
  • Points
  • Discounts
  • Coupons
  • Gifts
  • Gift cards
  • Store credit
  • Free shipping
  • Free products
  • Early access
  • Exclusive access
  • Membership perks
  • Events
  • Custom rewards

FAQ

ethos — frequently asked questions.

What is ethos on Shopify?
ethos, officially listed on the Shopify App Store as ethos: Loyalty, Referrals, UGC, is a Shopify app in the Loyalty and rewards category. ethos turns your customers into members of a community built around your brand. Points, Tiers, Referrals, UGC, Contests, Surveys, Polls, Exclusive Product Access, Birthday Rewards, and Mobile Wallet Passes give your customers real reasons to spend more, return often, and refer others. The entire customer experience is fully branded and lives natively within your store, with hands-on loyalty experts supporting you at every step. It averages 5.00 out of 5 across 33 merchant reviews on the Shopify App Store.
How much does ethos cost?
ethos offers a free plan and a single paid plan at $179/month. The free plan includes Configure your loyalty program, Explore full branding capabilities, Create Tiers (VIP, paid or secret), and Connect third-party integrations. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.
Is ethos free?
Yes — ethos offers a free plan alongside paid options. The free plan includes Configure your loyalty program, Explore full branding capabilities, and Create Tiers (VIP, paid or secret). Paid plans start at $179/month for advanced features.
When was ethos launched?
ethos launched on October 20, 2023 — over 2 years on the Shopify App Store. In that time it has gathered 33 merchant reviews.
Is ethos Built for Shopify?
ethos does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best ethos alternatives?
Merchants commonly compare ethos with Appstle℠ Subscriptions, Smile, Stamped Reviews & Loyalty, and UpPromote Affiliate Marketing. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about ethos?
100% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, customer support, and features — see the review fingerprint above for the full breakdown.

Alternatives

Apps merchants pick instead.

Appstle Inc.

Appstle℠ Subscriptions App

5.00★7,597

Known for: pricing

Smile.io

Smile: Loyalty Program Rewards

4.90★4,292

Stamped.io

Stamped Reviews & Loyalty

4.70★3,613

Known for: pricing

UpPromote

UpPromote Affiliate Marketing

4.90★3,499
Browse more inAll Loyalty and rewards apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running ethos.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

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Prefer the source? View ethos on the Shopify App Store ↗