Eraya

Eraya, officially listed on the Shopify App Store as Eraya: A/B Testing, is a Shopify app in the Pricing optimization category. Eraya is the A/B testing and CRO app built for Shopify. Run AB testing and split testing on prices, shipping, themes, content, URLs, popups, discounts, and bundles — using Shopify's native editor with no coding. From price testing to theme split tests and shipping rate testing, optimize every element of your store. Personalize by location, device, and UTM. Track revenue, AOV, and conversion rate across every AB test. Use the MCP server to analyze results in ChatGPT or Claude. It averages 5.00 out of 5 across 20 merchant reviews on the Shopify App Store.

Eraya offers a free plan and 2 paid plans starting at $19/month and going up to $59.95/month. The free plan includes 1 Active Test, Unlimited Visitors and Orders, Split URL test, and Page Template Test. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Eraya offers a free plan alongside paid options. The free plan includes 1 Active Test, Unlimited Visitors and Orders, and Split URL test. Paid plans start at $19/month for advanced features.

Eraya launched on October 30, 2025. In that time it has gathered 20 merchant reviews.

Eraya does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Eraya with Shopacado, Discounty, BSS B2B Wholesale Pricing, and Appstle℠ Bundles & Upsells. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.