EQL

Launches and Drops, officially listed on the Shopify App Store as EQL: Launches and Drops, is a Shopify app in the Loyalty and rewards category. Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers. It averages 5.00 out of 5 across 3 merchant reviews on the Shopify App Store.

Launches and Drops is priced at $0/month on the Shopify App Store.

Launches and Drops launched on February 11, 2025 — over 1 year on the Shopify App Store. In that time it has gathered 3 merchant reviews.

Launches and Drops does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Launches and Drops with Appstle℠ Subscriptions, Smile, Stamped Reviews & Loyalty, and UpPromote Affiliate Marketing. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.