Custom products - Other · refreshed Jun 12, 2026
EM Variant Description for Shopify
by EM Softech LLP · Set unique product descriptions and images for your product variants on the product page
4 reviews, 4.90★ average. Live data from the Shopify App Store + Ongoing.AI’s daily install crawl — updated Jun 12, 2026.
Rating
4.90
4 reviews
Pricing
From $7/mo
freemium
Built for Shopify
No
Years live
3
launched Sep 1, 2022
Last updated
Jun 8, 2026
Shopify listing
Recent activity
Review trajectory.
Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.
New reviews
7-day Δ
—
28-day Δ
+0
Rating change
7-day Δ
—
28-day Δ
+0.00
Catalog position
Where EM Variant Description sits in the App Store.
Rank and percentile inside the Custom products - Other category — the competitive shape of the niche around this app.
Rank in Custom products - Other
#12
of 95 active apps
Review count percentile
88th
vs category siblings
Rating percentile
73th
vs category siblings
Years on App Store
3
since 2022
Listing change cadence
What EM Variant Description has changed lately.
Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.
Shopify Lastmod · Jun 10
2026-06-04 → 2026-06-08
Shopify Lastmod · Jun 5
2026-06-01 → 2026-06-04
Shopify Lastmod · Jun 2
2026-05-29 → 2026-06-01
Review fingerprint
What merchants raise, and how they feel about it.
Sentiment breakdown
- Positive80% · 4
- Neutral20% · 1
- Negative0% · 0
“We were looking for an app that would allow us to create 1 product with multiple variants, that allowed a unique description and pictures for each vs the default variant settings. We could find apps that would do one or the other but this was the first one that could do it all in one spot and for a fair price. They even helped with custom coding for the few preferences we had over how pictures were displayed by default. Highly recommend for any products variants that need unique pictures and descriptions while hiding pictures for other variants/descriptions in the same product page”
Top themes
- 1. ease-of-use1
- 2. customer-support1
- 3. feature-request1
- 4. design1
Plans
EM Variant Description pricing tiers.
Free
Free
- Limited to 5 products
- Add/Update Variant Descriptions & Images
- View data according to the chose variant
Premium
$7/month
- Unlimited Products
- Add/Update Variant Descriptions & Images
- View data according to the chose variant
Advanced
$11/month
- All From the Premium Plan
- Update descriptions in bulk via CSV
- Add/Update variant videos & 3D models
- Embed YouTube and Vimeo Videos
Methodology
Where the numbers come from.
Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated Jun 12, 2026.
Find every brand running EM Variant Description.
Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.
Prefer the source? View EM Variant Description on the Shopify App Store ↗