Cohorts ‑ customer groups

Cohorts, officially listed on the Shopify App Store as Cohorts ‑ customer groups, is a Shopify app in the Analytics category. As your business grows, so does the need to segment your growing customer base into relevant groups. Mass communicate to more customers more often as messages can be tailored to each group based on previous purchases, location, and other associated behaviors. It averages 5.00 out of 5 across 2 merchant reviews on the Shopify App Store.

Cohorts offers a free plan and a single paid plan at $7/month. The free plan includes Unlimited insights. and 10 Auto-tagged customer groups / cohorts.. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — Cohorts offers a free plan alongside paid options. The free plan includes Unlimited insights. and 10 Auto-tagged customer groups / cohorts.. Paid plans start at $7/month for advanced features.

Cohorts launched on September 15, 2021 — over 4 years on the Shopify App Store. In that time it has gathered 2 merchant reviews.

Cohorts does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Cohorts with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.