Brilliance Builder

Shopify product variants app by Brilliance Hub·Empower your customers to design their dream engagement rings.

Snapshot

#390of 431 inProduct variants

Brilliance Builder is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesProduct variants

Pricing

From $199/mo

free_trial

Built for Shopify

No

Years live

0

launched Oct 9, 2025

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Brilliance Builder sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#390

of 431 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2025

Listing change cadence

What Brilliance Builder has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+14shopify_lastmod: 2026-06-10 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-21works_with: Shopify Admin → noneshopify_lastmod: 2026-06-21 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-21 → 2026-06-30

Works With · Jun 22

Shopify Admin → none

Shopify Lastmod · Jun 22

2026-06-18 → 2026-06-21

PricingIdentity & listingCadence

Plans

Brilliance Builder pricing tiers.

Launch

$199/month

  • Natural & Lab-Grown Diamonds
  • 1 Diamond and/or Gemstone Supplier
  • 1 Engagement Ring Supplier
  • 12 Ring Styles Included (Static Images)
  • Smart Diamond & Ring Filters
  • Comprehensive Admin Panel
  • Access to Manufacturing Services

Growth

$375/month

  • Natural, Lab-Grown Diamonds & Gemstones
  • Multiple Diamond/Gemstone Supplier
  • Multiple Engagement Ring Supplier
  • 30 Ring Styles Included (Images + Video)
  • Add Your Own Ring Designs
  • Exclusive Admin Dashboard Access
  • Manufacturing Services Access

Capabilities

What Brilliance Builder can do.

The 14 capabilities Brilliance Builder lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

9
  • Checkboxes
  • Swatches
  • Conditional logic
  • Dropdowns
  • Multi-select
  • Custom text
  • Custom CSS
  • Preview
  • Variants display

Pricing

3
  • Custom pricing
  • Add-ons
  • Tiered pricing

Inventory

2
  • Stock availability
  • Auto-updates

FAQ

Brilliance Builder — frequently asked questions.

What is Brilliance Builder on Shopify?
Brilliance Builder is a Shopify app in the Product variants category. Brilliance Builder is the ultimate Shopify ring builder and jewelry configurator. Customers can design and customize engagement rings using the diamond selector, settings, and metals in minutes. Merchants can integrate single or multiple suppliers, manage live inventory, and expand product offerings without holding stock. This jewelry customizer creates a seamless, engaging shopping experience that boosts conversions, engagement, and sales for Shopify stores.
How much does Brilliance Builder cost?
Brilliance Builder has 2 paid plans on the Shopify App Store, starting at $199/month and going up to $375/month.
Is Brilliance Builder free?
No, Brilliance Builder is a paid Shopify app. Plans start at $199/month on the Shopify App Store.
When was Brilliance Builder launched?
Brilliance Builder launched on October 9, 2025.
Is Brilliance Builder Built for Shopify?
Brilliance Builder does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Brilliance Builder alternatives?
Merchants commonly compare Brilliance Builder with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Alternatives

Apps merchants pick instead.

Globo Options

Globo Product Options, Variant

4.90★4,599

Known for: missing-feature

Easify

Easify Custom Product Options

4.90★2,785

Known for: performance

StarApps

Color Swatch King: Variants

4.90★2,677

Known for: billing-issues

ShopPad Inc.

Infinite Product Options

4.70★2,442

Known for: performance

Browse more inAll Product variants apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Brilliance Builder.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Track Brilliance Builder — free Start free

Prefer the source? View Brilliance Builder on the Shopify App Store ↗