ATB

Shopify analytics app by Attribution Inc.·Deduplicated ROAS, real CAC, and first-time purchaser analysis that matches your store revenue.

Snapshot

4.80(9 reviews)#174of 1,289 inAnalytics

Ongoing.AI tracks ATB daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAnalytics

Rating

4.80

9 reviews

Pricing

From $19/mo

free_trial

Built for Shopify

No

Years live

10

launched Feb 1, 2016

Last updated

Jul 3, 2026

Shopify listing

Catalog position

Where ATB sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#174

of 1289 active apps

Review count percentile

86th

vs category siblings

Rating percentile

70th

vs category siblings

Years on App Store

10

since 2016

Listing change cadence

What ATB has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+12shopify_lastmod: 2026-06-04 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-03Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 4

2026-06-30 → 2026-07-03

Shopify Lastmod · Jul 1

2026-06-21 → 2026-06-30

Shopify Lastmod · Jun 22

2026-06-19 → 2026-06-21

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.80(9 reviews)
  • 91%positive10
  • 0%neutral0
  • 9%negative1

Top themes

    What merchants praise

    “We had no understanding of what was actually working with our marketing efforts beyond what the media platforms were telling us. While platforms like Meta suggested significant ROI, we were not seeing those results in our Shopify sales. Attribution App allowed us to make confident decisions in which ad campaigns to increase or decrease our budget on. We saw significant increases in sales and ROI.”
    The Happy Box · 5★ · 2026-04-23

    Plans

    ATB pricing tiers.

    Starter Plan

    $19/month

    • Up to 20k Monthly Unique Visitors
    • 3 Attribution Models
    • Google and Meta Ad Connectors
    • Community Support
    • 1 Seat
    • 1 Store

    Pro Plan

    $199/month

    • Up to 100K MUV Included
    • 5 Attribution Models
    • 5 Custom Reports
    • All Ad Connectors
    • Klaviyo Integration
    • Email Support
    • 5 Seats
    • 1 Store

    Capabilities

    What Attribution Reports can do.

    The 17 capabilities Attribution Reports lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customer behavior

    6
    • Real-time tracking
    • Event tracking
    • Segmentation
    • Page views
    • Lifetime value (LTV)
    • Cohort analysis

    Marketing and sales

    5
    • AI insights
    • Marketing attribution
    • ROAS
    • UTM tracking
    • Pixel tracking

    Visuals and reports

    6
    • Analytics dashboard
    • Custom dashboards
    • Custom reports
    • Data export
    • Historical analysis
    • Report scheduling

    FAQ

    Attribution Reports — frequently asked questions.

    What is Attribution Reports on Shopify?
    Attribution Reports, officially listed on the Shopify App Store as ATB: Attribution Reports, is a Shopify app in the Analytics category. Attribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI. Conversion API sends real data back to ad platforms, included free. It averages 4.80 out of 5 across 9 merchant reviews on the Shopify App Store.
    How much does Attribution Reports cost?
    Attribution Reports has 2 paid plans on the Shopify App Store, starting at $19/month and going up to $199/month.
    Is Attribution Reports free?
    No, Attribution Reports is a paid Shopify app. Plans start at $19/month on the Shopify App Store.
    When was Attribution Reports launched?
    Attribution Reports launched on February 1, 2016 — over 10 years on the Shopify App Store. In that time it has gathered 9 merchant reviews.
    Is Attribution Reports Built for Shopify?
    Attribution Reports does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Attribution Reports alternatives?
    Merchants commonly compare Attribution Reports with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Estore Automate

    Data Export IO: Reports

    5.00★1,939

    Estore Automate

    Report Pundit: Custom Reports

    5.00★1,896

    Microsoft Clarity

    Microsoft Clarity: AI Insights

    4.60★1,640

    Known for: bug

    Better Reports Technologies

    BR ‑ Better Reports

    5.00★1,155

    Known for: customer-support

    Browse more inAll Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running ATB.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track ATB — free Start free

    Prefer the source? View ATB on the Shopify App Store ↗