APO Product Options, Variants

Shopify product variants app by Mageworx·Advanced product options: 30+ option types, add-ons, bulk edit, multi-step, advanced rules & more.

Snapshot

4.60(480 reviews)#17of 428 inProduct variants

Ongoing.AI tracks APO Product Options, Variants daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct variants

Rating

4.60

480 reviews

Pricing

From $14/mo

freemium

Built for Shopify

Yes

Years live

10

launched Jun 15, 2016

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-1

28-day Δ

+4

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

4824794774754725.003.752.501.250.00May 28Jun 4Jun 12Jun 19Jun 27Total reviewsRating (0–5)
APO Product Options, Variants added 4 reviews over the last 28 days.

Category rank over time

Where APO Product Options, Variants sits day-by-day in Product variants.

Position across the Product variants page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Product variants leaderboard →

#22#26#31#35#39May 28May 31Jun 4Jun 7Jun 11APO Product Options, Variants · #37File Upload by Uploadery · #36Camouflage · #38
Best position observed: #36. APO Product Options, Variants slipped 1 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where APO Product Options, Variants sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#17

of 428 active apps

Review count percentile

96th

vs category siblings

Rating percentile

56th

vs category siblings

Years on App Store

10

since 2016

Listing change cadence

What APO Product Options, Variants has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.60(480 reviews)
  • 91%positive481
  • 2%neutral8
  • 8%negative40

Popular mentions

  • ease of use
  • customer support
  • product features

Top themes

  1. ease of use2
  2. customer support1
  3. product features1

What merchants praise

“We had an issue with currency conversion in the app, and the Mageworx support team handled it perfectly. Maggie and Evgeniya were extremely helpful throughout the whole process — communication was smooth, clear, and very professional. They quickly understood the problem and resolved it without any complications. Everything is now working exactly as expected. Really appreciate the support and the overall experience — thank you!”
Liumy · 5★

What merchants complain about

“very bad & non-effective customer service, you can't trust them and they will make you lose customers & money.”
CARRON PARIS · 1★

Plans

APO Product Options, Variants pricing tiers.

Development stores

Free

  • Free for development stores only

Starter

$14.99/month

  • Unlimited Products, Options, Orders
  • All 31 customizable option types
  • Swatches (with replace product image)
  • Upcharge Pricing: + $X, + X%, onetime
  • Conditional Logic (show/hide and more)
  • Add-on Products as Options
  • Multi-currency & translations
  • Edit options in cart

Growth

$29.99/month

  • All features from Starter plan, plus:
  • Multi-step display mode
  • Formula-based options
  • Bulk edit for options sets
  • Bulk price edit - Fast bulk actions
  • Multiple file uploads (up to 30 files)
  • Custom product sharing via link
  • Import / Export and Backups

Capabilities

What APO Product Options, Variants can do.

The 28 capabilities APO Product Options, Variants lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Customization

16
  • Checkboxes
  • Swatches
  • Conditional logic
  • Dates
  • Dimensions
  • Dropdowns
  • File upload
  • Multi-select
  • Numbers
  • Radio buttons
  • Custom text
  • Gift wrap
  • Custom CSS
  • Preview
  • Translation
  • Variants display

Pricing

9
  • Bulk pricing
  • Conditional pricing
  • Custom pricing
  • Dynamic pricing
  • Discount options
  • Add-ons
  • Variant upcharges
  • Setup charges
  • Premium upcharges

Inventory

3
  • Hide out-of-stock
  • SKU management
  • Stock availability

FAQ

APO Product Options, Variants — frequently asked questions.

What is APO Product Options, Variants on Shopify?
APO Product Options, Variants is a Shopify app in the Product variants category. Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. It averages 4.60 out of 5 across 480 merchant reviews on the Shopify App Store.
How much does APO Product Options, Variants cost?
APO Product Options, Variants offers a free plan and 2 paid plans starting at $14/month and going up to $29.99/month. The free plan includes Free for development stores only. The paid plans unlock advanced features beyond what's available on the free tier.
Is APO Product Options, Variants free?
Yes — APO Product Options, Variants offers a free plan alongside paid options. The free plan includes Free for development stores only. Paid plans start at $14/month for advanced features.
When was APO Product Options, Variants launched?
APO Product Options, Variants launched on June 15, 2016 — over 10 years on the Shopify App Store. In that time it has gathered 480 merchant reviews.
Is APO Product Options, Variants Built for Shopify?
Yes — APO Product Options, Variants carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best APO Product Options, Variants alternatives?
Merchants commonly compare APO Product Options, Variants with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about APO Product Options, Variants?
91% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, customer support, and product features — see the review fingerprint above for the full breakdown.
What complaints come up about APO Product Options, Variants?
8% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are ease of use — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Globo Options

Globo Product Options, Variant

4.90★4,588

Known for: missing-feature

Easify

Easify Custom Product Options

4.90★2,775

Known for: performance

StarApps

Color Swatch King: Variants

4.90★2,677

Known for: billing-issues

ShopPad Inc.

Infinite Product Options

4.70★2,438

Known for: performance

Browse more inAll Product variants apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running APO Product Options, Variants.

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Prefer the source? View APO Product Options, Variants on the Shopify App Store ↗