LUCA – Conversion Tracking

LUCA, officially listed on the Shopify App Store as LUCA – Conversion Tracking, is a Shopify app in the Analytics category. Standard GA4 tracking counts a purchase only when the shopper returns to the “Thank You” page. For many alternative or delayed payment methods (e.g., QR-code payments, pay-by-link invoices) customers never revisit that page. The result: distorted ROAS, broken attribution, and paused campaigns that were actually profitable. It does things differently by offering a complete Data Layer with Web Pixel and API, a dedicated server-side listener, and smart deduplication.

LUCA offers a free plan and a single paid plan at $19/month. The free plan includes Full tracking for up to 25 orders. The paid plan unlocks advanced features like additional integrations, automations, and deeper customization.

Yes — LUCA offers a free plan alongside paid options. The free plan includes Full tracking for up to 25 orders. Paid plans start at $19/month for advanced features.

LUCA launched on August 26, 2025.

LUCA does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare LUCA with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.