Shopify app comparison · updated Sep 16, 2026
Attribuly vs Triple Whale
Compare Attribuly and Triple Whale for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Attribuly
Attribuly: Abandoned cart
ROI guaranteed. Recover abandoned carts Klaviyo misses & boost email revenue
- Rating
- 4.70
- Reviews
- 167
- Review growth · 30d
- +13 · +8.4%
- Pricing
- Free plan available
- Years on Shopify
- 4
- Stores observed
- 181
Triple Whale
Triple Whale
The AI operating system for commerce.
- Rating
- 4.10
- Reviews
- 91
- Review growth · 30d
- +6 · +7.1%
- Pricing
- Free plan available
- Years on Shopify
- 6
- Stores observed
- 8,140
Our read
Triple Whale has the stronger observed market footprint in OngoingAI's data — it appears on 45.0× more tracked stores. Ratings and recent review growth are closer.
- Rating
- Attribuly leads4.7 vs 4.1
- Review growth
- Attribuly faster+8.4% vs +7.1%
- Review depth
- Attribuly1.8× more reviews
- Observed adoption
- Triple Whale45.0× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Attribuly leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 18 – Sep 15, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Attribuly | Triple Whale | Difference |
|---|---|---|---|
| Rating | 4.70 | 4.10 | Attribuly +0.60 |
| Reviews | 167 | 91 | Attribuly 1.8× |
| Review growth · 30d | +13 · +8.4% | +6 · +7.1% | Attribuly faster |
| Listed pricing | Free plan available | Free plan available | Not directly comparable |
| Years on Shopify | 4 | 6 | Triple Whale +2y |
| Stores observed | 181 | 8,140 | Triple Whale leads |
Review corpus
What merchants actually report.
Attribuly
4.48 avg · 159 reviews
Triple Whale
4.24 avg · 84 reviews
| Signal | Attribuly | Triple Whale | Difference |
|---|---|---|---|
| 5-star share | 77% | 79% | Triple Whale leads |
| Rating · last 90 days | 4.25 | 3.00 | Attribuly leads |
| Replies to reviews | 27% | 12% | Attribuly leads |
| Replies to critical (≤3★) | 32% | 24% | Attribuly leads |
| Long-term reviewers (1yr+) | 6% | 45% | Triple Whale leads |
| Top market | United States 39% | United States 56% | — |
| Reviews analyzed | 159 | 84 | — |
Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.
Which fits your requirements?
Choose by what you actually need.
Choose Attribuly if…
- You need ads
- You need audience segments
- You need custom audiences
- A higher App Store rating is a priority
Choose Triple Whale if…
- You need analytics
- You need real-time tracking
- You need activity tracking
- A larger observed Shopify footprint is reassuring
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Attribuly and Triple Whale each do that the other doesn’t.
They cover largely the same ground — 3% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Attribuly only
29
- Ads
- Audience segments
- Custom audiences
- Event-based
- Keyword
- Behavior
- Retargeting
- Automated campaigns
- Bid optimization
- Social media
- Influencers and affiliates
- Pixel management
- Performance tracking
- Ad spend
- Engagement metrics
- ROI analysis
- Click-through rates
- Conversion tracking
- Cost per acquisition
- Dashboards
- UTM attribution
- Traffic source
- Personalized campaigns
Triple Whale only
29
- Analytics
- Real-time tracking
- Activity tracking
- Event tracking
- Segmentation
- Page views
- Lifetime value (LTV)
- Loyalty analysis
- Cohort analysis
- AI insights
- Marketing attribution
- Checkout analytics
- ROAS
- Profit insights
- Purchase tracking
- Funnel analysis
- UTM tracking
- Pixel tracking
- Analytics dashboard
- Custom dashboards
- Multi-store reports
- Benchmarking
- Custom reports
- Data export
1 shared capabilities
- Abandoned cart
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Attribuly
181
stores observed
Skews Shopify · 99%
Triple Whale
8,140
stores observed
Skews Shopify · 98%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Attribuly and Triple Whale.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Sep 16, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Attribuly or Triple Whale, follow stack changes, and see when a store installs, removes, or replaces an app.