OngoingAI

Shopify app comparison · updated Aug 26, 2026

Attribuly vs Triple Whale

Compare Attribuly and Triple Whale for Shopify using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.

Attribuly

Attribuly: Abandoned cart

ROI guaranteed. Recover abandoned carts Klaviyo misses & boost email revenue

Rating
4.80
Reviews
155
Review growth · 30d
+2 · +1.3%
Pricing
Free plan available
Years on Shopify
4
Stores observed
102

Triple Whale

Triple Whale

The AI operating system for ecommerce.

Rating
4.00
Reviews
83
Review growth · 30d
-2 · -2.4%
Pricing
Free plan available
Years on Shopify
6
Stores observed
5,152

Our read

Triple Whale has the stronger observed market footprint in OngoingAI's data — it appears on 50.5× more tracked stores. Ratings and recent review growth are closer.

Rating
Attribuly leads4.8 vs 4.0
Review growth
Attribuly faster+1.3% vs -2.4%
Review depth
Attribuly1.9× more reviews
Observed adoption
Triple Whale50.5× more tracked stores

Review trajectory

How each app's Shopify reviews are moving.

Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.

Attribuly leads total reviews and is adding them fastest over the tracked window.

Attribuly Triple Whale

Reviews each app has gained since the start of this tracking window. · Tracking window · Aug 10 – Aug 25, 2026

Attribuly
+2
Triple Whale
−2
Net new
Attribuly leads by +4

Head-to-head

The signals, side by side.

Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.

DimensionAttribulyTriple WhaleDifference
Rating4.804.00Attribuly +0.80
Reviews15583Attribuly 1.9×
Review growth · 30d+2 · +1.3%-2 · -2.4%Attribuly faster
Listed pricingFree plan availableFree plan availableNot directly comparable
Years on Shopify46Triple Whale +2y
Stores observed1025,152Triple Whale leads

Which fits your requirements?

Choose by what you actually need.

Choose Attribuly if…

  • You need ads
  • You need audience segments
  • You need custom audiences
  • A higher App Store rating is a priority

Choose Triple Whale if…

  • You need analytics
  • You need real-time tracking
  • You need activity tracking
  • A larger observed Shopify footprint is reassuring

Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.

Feature differences

What Attribuly and Triple Whale each do that the other doesn’t.

They cover largely the same ground — 3% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.

29only1shared29onlyAttribulyTriple Whale
3% overlap

Attribuly only

29

  • Ads
  • Audience segments
  • Custom audiences
  • Event-based
  • Keyword
  • Behavior
  • Retargeting
  • Automated campaigns
  • Bid optimization
  • Social media
  • Email
  • Influencers and affiliates
  • Pixel management
  • Performance tracking
  • Ad spend
  • Engagement metrics
  • ROI analysis
  • Click-through rates
  • Conversion tracking
  • Cost per acquisition
  • Dashboards
  • UTM attribution
  • Traffic source
  • Personalized campaigns

Triple Whale only

29

  • Analytics
  • Real-time tracking
  • Activity tracking
  • Event tracking
  • Segmentation
  • Page views
  • Lifetime value (LTV)
  • Loyalty analysis
  • Cohort analysis
  • AI insights
  • Marketing attribution
  • Checkout analytics
  • ROAS
  • Profit insights
  • Purchase tracking
  • Funnel analysis
  • UTM tracking
  • Pixel tracking
  • Analytics dashboard
  • Custom dashboards
  • Multi-store reports
  • Benchmarking
  • Custom reports
  • Data export
1 shared capabilities
  • Abandoned cart

Observed adoption

Who actually runs each, on real stores.

The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.

Scope

What this comparison measures.

What it measures

Shopify App Store ratings, review counts and 30-day review growth, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Attribuly and Triple Whale.

What it doesn’t

Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.

Methodology

Where the numbers come from.

Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Aug 26, 2026.

See who’s switching — as it happens.

Track app adoption on live ecommerce stores. Find merchants running Attribuly or Triple Whale, follow stack changes, and see when a store installs, removes, or replaces an app.