Optimizely Data Platform

Shopify analytics app by Optimizely·Run Optimizely experiments targeting powerful segments built with your live ecommerce data.

Snapshot

#661of 1,290 inAnalytics

Optimizely Data Platform is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesAnalytics

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

3

launched Jun 23, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Optimizely Data Platform sits in the App Store.

Rank and percentile inside the Analytics category — the competitive shape of the niche around this app.

Rank in Analytics

#661

of 1290 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Optimizely Data Platform has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+12shopify_lastmod: 2026-05-31 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-27 → 2026-06-30

Shopify Lastmod · Jun 28

2026-06-26 → 2026-06-27

Shopify Lastmod · Jun 27

2026-06-21 → 2026-06-26

PricingIdentity & listingCadence

Plans

Optimizely Data Platform pricing tiers.

Free

Free to install

    Capabilities

    What Optimizely Data Platform can do.

    The 11 capabilities Optimizely Data Platform lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Customer behavior

    5
    • Real-time tracking
    • Activity tracking
    • Segmentation
    • Page views
    • Lifetime value (LTV)

    Marketing and sales

    3
    • Marketing attribution
    • Funnel analysis
    • Abandoned cart

    Visuals and reports

    3
    • Analytics dashboard
    • Custom reports
    • Data export

    FAQ

    Optimizely Data Platform — frequently asked questions.

    What is Optimizely Data Platform on Shopify?
    Optimizely Data Platform is a Shopify app in the Analytics category. With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey!
    How much does Optimizely Data Platform cost?
    Optimizely Data Platform is priced at $0/month on the Shopify App Store.
    When was Optimizely Data Platform launched?
    Optimizely Data Platform launched on June 23, 2023 — over 3 years on the Shopify App Store.
    Is Optimizely Data Platform Built for Shopify?
    Optimizely Data Platform does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best Optimizely Data Platform alternatives?
    Merchants commonly compare Optimizely Data Platform with Data Export IO, Report Pundit, Microsoft Clarity, and BR. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Estore Automate

    Data Export IO: Reports

    5.00★1,939

    Estore Automate

    Report Pundit: Custom Reports

    5.00★1,896

    Microsoft Clarity

    Microsoft Clarity: AI Insights

    4.60★1,640

    Known for: bug

    Better Reports Technologies

    BR ‑ Better Reports

    5.00★1,155

    Known for: customer-support

    Browse more inAll Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running Optimizely Data Platform.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track Optimizely Data Platform — free Start free

    Prefer the source? View Optimizely Data Platform on the Shopify App Store ↗