Pass

Shopify accounts and login app by Ascent24 Technologies LLP·Enhance conversions with passwordless phone login and a fully customizable customer account portal.

Snapshot

#147of 186 inAccounts and login

Pass is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked May 28, 2026. The trajectory is being captured before the first reviews accumulate.

CategoriesAccounts and login

Pricing

From $36/mo

freemium

Built for Shopify

No

Years live

0

launched May 7, 2026

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Pass sits in the App Store.

Rank and percentile inside the Accounts and login category — the competitive shape of the niche around this app.

Rank in Accounts and login

#147

of 186 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What Pass has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+11shopify_lastmod: 2026-05-09 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-05-09 → 2026-06-30

PricingIdentity & listingCadence

Plans

Pass pricing tiers.

Free

Free

    Starter

    $36/month

      Premium

      $400/year

        Capabilities

        What Pass can do.

        The 6 capabilities Pass lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

        Customer login

        1
        • One-time password (OTP)

        Account management

        3
        • Accounts portal
        • Profiles
        • Registration forms

        Access control

        2
        • Restrict access
        • Hide content

        FAQ

        Pass — frequently asked questions.

        What is Pass on Shopify?
        Pass, officially listed on the Shopify App Store as Pass : Wov, is a Shopify app in the Accounts and login category. Traditional email login is slow and often forces customers to leave your store to check their inbox, leading to dropped sessions and forgotten carts. Pass: Wov replaces the outdated email-code method with a simple Phone Number Login. By allowing customers to authenticate via a quick SMS OTP, you provide a mobile-first experience that is significantly more user-friendly. Once logged in, customers are greeted by a custom-designed dashboard where they can manage their profile, addresses, and orders.
        How much does Pass cost?
        Pass offers a free plan and 2 paid plans starting at $36/month and going up to $400/month. The paid plans unlock advanced features beyond what's available on the free tier.
        Is Pass free?
        Yes — Pass offers a free plan alongside paid options. Paid plans start at $36/month for advanced features.
        When was Pass launched?
        Pass launched on May 7, 2026.
        Is Pass Built for Shopify?
        Pass does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
        What are the best Pass alternatives?
        Merchants commonly compare Pass with Sami B2B Lock,Password Protect, BSS B2B Lock, Login & Password, Helium Customer Fields, and Locksmith. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

        Alternatives

        Apps merchants pick instead.

        Samita

        Sami B2B Lock,Password Protect

        4.90★933

        Known for: customer-support

        BSS B2B Suite

        BSS B2B Lock, Login & Password

        4.90★606

        Helium

        Helium Customer Fields

        4.60★312

        Known for: customer-support

        Lightward

        Locksmith

        4.70★298
        Browse more inAll Accounts and login apps

        Methodology

        Where the numbers come from.

        Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

        Find every brand running Pass.

        Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

        Track Pass — free Start free

        Prefer the source? View Pass on the Shopify App Store ↗