WAX

Shopify abandoned cart app by Wax IO·Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.

Snapshot

4.80(64 reviews)#45of 299 inAbandoned cart

Ongoing.AI tracks WAX daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAbandoned cart

Rating

4.80

64 reviews

Pricing

From $499/mo

paid

Built for Shopify

No

Years live

2

launched Jul 28, 2023

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

—

28-day Δ

+0

Rating change

7-day Δ

—

28-day Δ

+0.00

#64#64#64#63#635.003.752.501.250.00May 28May 31Jun 3Jun 6Jun 9Total reviewsRating (0–5)
WAX added 0 reviews over the last 28 days.

Category rank over time

Where WAX sits day-by-day in Abandoned cart.

Position across the Abandoned cart page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Abandoned cart leaderboard →

#12#16#21#25#29May 28May 31Jun 4Jun 8Jun 12WAX · #23Cartlytics ‑ Cart Analytics · #22Postscript SMS Marketing · #24
Best position observed: #21. WAX climbed 3 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Keyword rank over time

Where WAX shows up in App Store search.

Daily position on the Shopify App Store search-results page for every tracked term WAX ranks on. Lower is better — the Y axis is inverted so strong ranks sit at the top. Best so far: #33 on "abandoned cart".

#32#36#40#43#47May 28Jun 5Jun 14Jun 23Jul 2abandoned cart
1 term, 36 daily observations. Tracked daily from Ongoing.AI's App Store search snapshots — gaps are days the app fell off the captured pages entirely.

  • abandoned cart

    #43

    best #33

    −4 positions

Catalog position

Where WAX sits in the App Store.

Rank and percentile inside the Abandoned cart category — the competitive shape of the niche around this app.

Rank in Abandoned cart

#45

of 299 active apps

Review count percentile

85th

vs category siblings

Rating percentile

60th

vs category siblings

Years on App Store

2

since 2023

Listing change cadence

What WAX has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+18shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Shopify Lastmod · Jun 29

2026-06-25 → 2026-06-28

Shopify Lastmod · Jun 26

2026-06-20 → 2026-06-25

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.80(64 reviews)
  • 98%positive65
  • 0%neutral0
  • 2%negative1

Popular mentions

  • pricing
  • onboarding
  • performance

Top themes

  1. pricing1
  2. onboarding1
  3. performance1

What merchants praise

“Services outstanding,,, costumer support is really too good, if you are facing any problem with this app, instantly you will get help form support team, even the owner of this app will contact you directly if you face any problem and mail him l, they will solve your problem”
SUDIKSHA'S GLAM · 5★

What merchants complain about

“Les frais fixes de l’application sont élevés et sont facturés même lorsque le service n’est pas encore utilisé, notamment pendant la phase de configuration du compte. Cette étape nécessite du temps, avec une période de “chauffe” avant de pouvoir exploiter pleinement l’outil via des campagnes. Cela retarde les performances et rend le retour sur investissement moins intéressant.”
ROXY NAILS PARIS · 1★ · 2026-03-28

Plans

WAX pricing tiers.

Growth

$499/month

  • Full access to WAX tool
  • VIP Support
  • Triggered scenarios with Shopify
  • Campaign tool
  • IA Users sentiment analysis
  • Inbox and advanced dashobarding

Capabilities

What marketing on WhatsApp can do.

The 10 capabilities marketing on WhatsApp lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Cart recovery

5
  • Personalized campaigns
  • Opt-in pop-ups
  • Time-limited offers
  • Conversion tracking
  • Automated workflows

Display options

5
  • Triggers
  • Templates
  • Multi-language
  • A/B testing
  • Targeting rules

FAQ

marketing on WhatsApp — frequently asked questions.

What is marketing on WhatsApp on Shopify?
marketing on WhatsApp, officially listed on the Shopify App Store as WAX: marketing on WhatsApp, is a Shopify app in the Abandoned cart category. WAX is a WhatsApp marketing platform based in France, designed to help Shopify merchants drive sales and retention through conversational marketing. With very high open rates and response rates, WAX turns WhatsApp into a high-performing channel with significant incremental revenue. WAX helps you deploy the perfect use cases for your business: recover abandoned carts, send back-in-stock alerts, re-engage customers with post-purchase flows — all while staying GDPR-compliant. It averages 4.80 out of 5 across 64 merchant reviews on the Shopify App Store.
How much does marketing on WhatsApp cost?
marketing on WhatsApp has a single paid plan at $499/month on the Shopify App Store.
Is marketing on WhatsApp free?
No, marketing on WhatsApp is a paid Shopify app. Plans start at $499/month on the Shopify App Store.
When was marketing on WhatsApp launched?
marketing on WhatsApp launched on July 28, 2023 — over 2 years on the Shopify App Store. In that time it has gathered 64 merchant reviews.
Is marketing on WhatsApp Built for Shopify?
marketing on WhatsApp does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best marketing on WhatsApp alternatives?
Merchants commonly compare marketing on WhatsApp with Postscript SMS Marketing, Pushdaddy Many Chat ,Cloud API, Dondy, and Orderly Emails. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about marketing on WhatsApp?
2% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are pricing, onboarding, and performance — see the review fingerprint above for the per-merchant detail.

Alternatives

Apps merchants pick instead.

Postscript

Postscript SMS Marketing

4.70★1,122

Known for: customer-support

Pushdaddy

Pushdaddy Many Chat ,Cloud API

4.30★983

Known for: customer-support

Dondy

Dondy: WhatsApp Marketing+Chat

4.80★789

FORSBERG+two ApS

Orderly Emails ‑ Templates App

3.60★723

Known for: data-loss

Browse more inAll Abandoned cart apps

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running WAX.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Request access Get alerts on WAX

Prefer the source? View WAX on the Shopify App Store ↗