Virtue ‑ Charity Donations

Shopify donations app by Pledger Giving Ltd·Make an impact with store & shopper donations. Donate to charity, plant trees, offset plastic & more

Snapshot

4.90(46 reviews)#8of 84 inDonations

Ongoing.AI tracks Virtue ‑ Charity Donations daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesDonationsCart customization

Rating

4.90

46 reviews

Pricing

From $0/mo

freemium

Built for Shopify

No

Years live

5

launched Jan 18, 2021

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

-1

Rating change

7-day Δ

+0.00

28-day Δ

+0.00

#47#47#46#45#455.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 30Total reviewsRating (0–5)
Virtue ‑ Charity Donations lost 1 reviews over the last 28 days.

Category rank over time

Where Virtue ‑ Charity Donations sits day-by-day in Donations.

Position across the Donations page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Donations leaderboard →

#10#12#15#17#19May 28Jun 5Jun 14Jun 22Jul 1Virtue ‑ Charity Donations · #12Plant Trees · #11Greenspark · #13
Best position observed: #11. Virtue ‑ Charity Donations held steady over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where Virtue ‑ Charity Donations sits in the App Store.

Rank and percentile inside the Donations category — the competitive shape of the niche around this app.

Rank in Donations

#8

of 84 active apps

Review count percentile

92th

vs category siblings

Rating percentile

59th

vs category siblings

Years on App Store

5

since 2021

Listing change cadence

What Virtue ‑ Charity Donations has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-09 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-23shopify_lastmod: 2026-06-23 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(46 reviews)
  • 98%positive40
  • 0%neutral0
  • 2%negative1

Top themes

    What merchants praise

    “We worked with Virtue for a Christmas Charity Campaign and it worked seamlessly. The Team is very happy to help you with Questions and Problems.”
    Kultfrau · 5★

    What merchants complain about

    “I got charged when i uninstalled the app. So i asked the support and they say just uninstall it again. I got charged again the second time when I told them I uninstalled it. You guys are a scam.”
    belmoa · 1★ · 2024-09-20

    Plans

    Virtue ‑ Charity Donations pricing tiers.

    Free

    Free to install

      Capabilities

      What Virtue can do.

      The 29 capabilities Virtue lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

      Donations

      Charity type

      6
      • Nonprofit
      • Fundraiser
      • Social impact
      • Environmental
      • Carbon offsetting
      • Custom charity

      Donation management

      11
      • Auto-processing
      • Donation amount
      • Roundup amount
      • Donation goals
      • Discounts
      • Multi-language
      • Social sharing
      • Impact tracking
      • Analytics
      • Dashboards
      • Reports

      Customization

      6
      • Badges
      • Live counter
      • Donation widget
      • Campaigns
      • Email notifications
      • Custom code

      Cart customization

      Upselling

      4
      • Buy more, save more
      • Rewards redemption
      • Tiered rewards
      • Free gifts

      Checkout customization

      2
      • Donations
      • Multi-language

      FAQ

      Virtue — frequently asked questions.

      What is Virtue on Shopify?
      Virtue, officially listed on the Shopify App Store as Virtue ‑ Charity Donations, is a Shopify app in the Donations category. Environmental and social impact for your store. Support Charities or donate to offset plastic & carbon, plant trees with our trusted Impact Partners. Choose from 60,000+ UK, Canadian & International Charities on the platform or add your own. Fundraise as a store for multiple causes. Let your customers add donations. Offer donation matching and roundups. Donate to multiple causes, build a strong brand, reach your sustainability goals. Add giving to your loyal program. Share your impact. It averages 4.90 out of 5 across 46 merchant reviews on the Shopify App Store.
      How much does Virtue cost?
      Virtue is priced at $0/month on the Shopify App Store.
      When was Virtue launched?
      Virtue launched on January 18, 2021 — over 5 years on the Shopify App Store. In that time it has gathered 46 merchant reviews.
      Is Virtue Built for Shopify?
      Virtue does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
      What are the best Virtue alternatives?
      Merchants commonly compare Virtue with Upsell.com, Essential Upsell & Cross Sell, EG Auto Add to Cart Free Gift, and Kaching CartDrawer Cart Upsell. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

      Alternatives

      Apps merchants pick instead.

      Upsell.com ex ReConvert

      Upsell.com ‑ ReConvert Upsell

      4.80★2,824

      Known for: customer-support

      Essential Bundles & Upsells

      Essential Upsell & Cross Sell

      5.00★2,182

      506

      EG Auto Add to Cart Free Gift

      5.00★1,052

      Kaching Bundles & Upsells

      Kaching CartDrawer Cart Upsell

      5.00★1,033

      Known for: customer-support

      Browse more inAll Donations apps All Cart customization apps

      Methodology

      Where the numbers come from.

      Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

      Find every brand running Virtue ‑ Charity Donations.

      Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

      Request access Get alerts on Virtue ‑ Charity Donations

      Prefer the source? View Virtue ‑ Charity Donations on the Shopify App Store ↗