Variant Wizard ‑ Price Manager

Variant Wizard, officially listed on the Shopify App Store as Variant Wizard ‑ Price Manager, is a Shopify app in the Bulk editor category. Variant Wizard automates pricing for products with multiple options like size, color, or material. Create reusable pricing templates and apply them to entire collections instantly. Process hundreds or thousands of products in bulk while the app works in the background. Preview all changes before applying, track job progress in real-time, and manage complex pricing structures with ease. Perfect for fashion, jewelry, and any store with variant-based pricing.

Variant Wizard offers a free plan and 3 paid plans starting at $4/month and going up to $29.99/month. The free plan includes 2 templates, 50 products per site, Compare-at pricing, and Bulk apply to collections. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — Variant Wizard offers a free plan alongside paid options. The free plan includes 2 templates, 50 products per site, and Compare-at pricing. Paid plans start at $4/month for advanced features.

Variant Wizard launched on March 19, 2026.

Variant Wizard does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare Variant Wizard with Shopacado, Matrixify, Discounty, and Hextom. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.