B4B ‑ Variable Products

Shopify product variants app by Zubr·Do not create tons of products! Just split up products and show variants on collection pages

Snapshot

4.90(53 reviews)#68of 429 inProduct variants

Ongoing.AI tracks B4B ‑ Variable Products daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesProduct variantsCollections

Rating

4.90

53 reviews

Pricing

From $9/mo

free_trial

Built for Shopify

No

Years live

6

launched Nov 18, 2019

Last updated

Jul 1, 2026

Shopify listing

Catalog position

Where B4B ‑ Variable Products sits in the App Store.

Rank and percentile inside the Product variants category — the competitive shape of the niche around this app.

Rank in Product variants

#68

of 429 active apps

Review count percentile

84th

vs category siblings

Rating percentile

66th

vs category siblings

Years on App Store

6

since 2019

Listing change cadence

What B4B ‑ Variable Products has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.90(53 reviews)
  • 97%positive77
  • 1%neutral1
  • 1%negative1

Top themes

    What merchants praise

    “UPd: Michael fixed bug with app enabling and it started to work fine. Need to mention excellent filtering options App looks great, but i even can't enable it. Support not answeriing”
    ProstoPrelest · 5★

    What merchants complain about

    “this is a terrible app. It doesnt work as advertised and completely ruined my store. do not download or waste your time on this app.”
    Solar Eclipse · 1★ · 2020-10-01

    Plans

    B4B ‑ Variable Products pricing tiers.

    Standard

    $9/month

    • Variants on collections
    • Displaying variants by options
    • Custom title for variants
    • Add variant to cart
    • Hide unavailable variants
    • Email support

    Advanced

    $19/month

    • Filter variants using conditions logic
    • Mix variants
    • + All from the Standard Plan

    Capabilities

    What B4B can do.

    The 10 capabilities B4B lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Product variants

    Customization

    2
    • Conditional logic
    • Variants display

    Pricing

    1
    • Conditional pricing

    Inventory

    2
    • Hide out-of-stock
    • In-stock display

    Collections

    Sorting actions

    4
    • Custom rules
    • Drag and drop
    • Hide products
    • Filtering

    Collection management

    1
    • Variants

    FAQ

    B4B — frequently asked questions.

    What is B4B on Shopify?
    B4B, officially listed on the Shopify App Store as B4B ‑ Variable Products, is a Shopify app in the Product variants category. Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options. Our app integrates with your store's theme and shows variants as products in the same way. The app can make your catalog visually bigger without copying products. It averages 4.90 out of 5 across 53 merchant reviews on the Shopify App Store.
    How much does B4B cost?
    B4B has 2 paid plans on the Shopify App Store, starting at $9/month and going up to $19/month.
    Is B4B free?
    No, B4B is a paid Shopify app. Plans start at $9/month on the Shopify App Store.
    When was B4B launched?
    B4B launched on November 18, 2019 — over 6 years on the Shopify App Store. In that time it has gathered 53 merchant reviews.
    Is B4B Built for Shopify?
    B4B does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best B4B alternatives?
    Merchants commonly compare B4B with Globo Product Options, Variant, Easify Custom Product Options, Color Swatch King, and Infinite Product Options. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    Globo Options

    Globo Product Options, Variant

    4.90★4,588

    Known for: missing-feature

    Easify

    Easify Custom Product Options

    4.90★2,775

    Known for: performance

    StarApps

    Color Swatch King: Variants

    4.90★2,677

    Known for: billing-issues

    ShopPad Inc.

    Infinite Product Options

    4.70★2,438

    Known for: performance

    Browse more inAll Product variants apps All Collections apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running B4B ‑ Variable Products.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Request access Get alerts on B4B ‑ Variable Products

    Prefer the source? View B4B ‑ Variable Products on the Shopify App Store ↗