UpTag

Shopify ads app by FulbiX·Integrate with Google Ads Tracking, Google Tag Manager and GA4 with a few steps.

Snapshot

5.00(1 reviews)#200of 350 inAds

Ongoing.AI tracks UpTag daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAdsAnalytics

Rating

5.00

1 reviews

Pricing

From $8/mo

free_trial

Built for Shopify

No

Years live

2

launched Sep 19, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where UpTag sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#200

of 350 active apps

Review count percentile

37th

vs category siblings

Rating percentile

74th

vs category siblings

Years on App Store

2

since 2023

Listing change cadence

What UpTag has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+12shopify_lastmod: 2026-06-11 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-16 → 2026-06-30

Shopify Lastmod · Jun 17

2026-06-15 → 2026-06-16

Shopify Lastmod · Jun 16

2026-06-11 → 2026-06-15

PricingIdentity & listingCadence

Reviews

What merchants are saying

5.00(1 reviews)
  • 67%positive2
  • 0%neutral0
  • 33%negative1

Top themes

    What merchants praise

    “UpTag does exactly what it says it does! Fast, easy setup and accurate tag firing. App embed makes it simple to test on preview themes.”
    BlissLights · 5★ · 2023-10-17

    Plans

    UpTag pricing tiers.

    Monthly Plan

    $8.99/month

    • Purchase for Checkout Extensibility
    • Google Ads Tracking
    • Google Tag Manager
    • Google Analytics 4
    • Page View
    • Add to Cart
    • Begin Checkout

    Capabilities

    What UpTag can do.

    The 9 capabilities UpTag lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

    Ads

    Targeting

    2
    • Event-based
    • Retargeting

    Campaign management

    1
    • Website

    Performance analytics

    1
    • Conversion tracking

    Analytics

    Customer behavior

    3
    • Activity tracking
    • Event tracking
    • Page views

    Marketing and sales

    1
    • Purchase tracking

    Visuals and reports

    1
    • Data export

    FAQ

    UpTag — frequently asked questions.

    What is UpTag on Shopify?
    UpTag, officially listed on the Shopify App Store as UpTag: GA4 +Google Tag Manager, is a Shopify app in the Ads category. No more fear of missing conversion tracking when all stores ( From Basic shops to Plus Shops) are upgraded to Checkout Extensibility. Uptag now supports you in tracking purchase events with new Checkout Extensibility. Integrate with Google Ads, Google Tag (GTM), and Google Analytics 4 tracking without embedding codes. With a few step-by-step instructions, UpTag enriches the data layer with comprehensive E-commerce events (Page\_View, View\_Item, Add\_To\_Cart, Begin\_Checkout, Tracking\_Purchase). It averages 5.00 out of 5 across 1 merchant reviews on the Shopify App Store.
    How much does UpTag cost?
    UpTag has a single paid plan at $8/month on the Shopify App Store.
    Is UpTag free?
    No, UpTag is a paid Shopify app. Plans start at $8/month on the Shopify App Store.
    When was UpTag launched?
    UpTag launched on September 19, 2023 — over 2 years on the Shopify App Store. In that time it has gathered 1 merchant reviews.
    Is UpTag Built for Shopify?
    UpTag does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
    What are the best UpTag alternatives?
    Merchants commonly compare UpTag with TikTok, Google & YouTube, Facebook & Instagram, and Data Export IO. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

    Alternatives

    Apps merchants pick instead.

    TikTok Inc.

    TikTok

    4.80★13,310

    Known for: customer-support

    Google LLC

    Google & YouTube

    4.50★4,849

    Known for: customer-support

    Meta

    Facebook & Instagram

    3.40★3,899

    Known for: missing-features

    Estore Automate

    Data Export IO: Reports

    5.00★1,939
    Browse more inAll Ads apps All Analytics apps

    Methodology

    Where the numbers come from.

    Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

    Find every brand running UpTag.

    Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

    Track UpTag — free Start free

    Prefer the source? View UpTag on the Shopify App Store ↗