Upstack

Shopify ads app by Upstack Data·Enhance your server side data quality, fix attribution issues and multi-channel attribution reports.

Snapshot

4.20(32 reviews)#72of 348 inAds

Ongoing.AI tracks Upstack daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesAdsAnalytics

Rating

4.20

32 reviews

Pricing

From $299/mo

free_trial

Built for Shopify

No

Years live

3

launched Jan 10, 2023

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Upstack sits in the App Store.

Rank and percentile inside the Ads category — the competitive shape of the niche around this app.

Rank in Ads

#72

of 348 active apps

Review count percentile

80th

vs category siblings

Rating percentile

49th

vs category siblings

Years on App Store

3

since 2023

Listing change cadence

What Upstack has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+19shopify_lastmod: 2026-06-08 → 2026-06-10shopify_lastmod: 2026-06-10 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-18shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 10, 26Jun 21, 26Jul 1, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-27 → 2026-06-29

Shopify Lastmod · Jun 28

2026-06-26 → 2026-06-27

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.20(32 reviews)
  • 97%positive35
  • 0%neutral0
  • 3%negative1

Popular mentions

  • customer support
  • tracking quality
  • data accuracy
  • pricing
  • unresolved bugs

Top themes

  1. customer support1
  2. tracking quality1
  3. data accuracy1
  4. pricing1
  5. unresolved bugs1

What merchants praise

Moved from a competitor to Upstackified and have a very clear picture that Upstackified is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price- it's not even close. Just the incremental email revenue alone covered it's cost and added a 41x ROI, not including the better data for ads.
Giant Hoodies | Your New Favorite Oversized Hoodie · 5

Plans

Upstack pricing tiers.

Scale Plan

$299/month

  • Improved Event Match Quality
  • Restores Lost ClickIDs
  • Meta Conversion Tracking Post IOS14
  • up to 1000 orders/mo

Growth Plus Plan

$599/month

  • All from Growth Plan
  • up to 10,000 orders/mo

Premium Plan

$999/month

  • All from Growth+ Plan
  • up to 20,000 orders/mo

Capabilities

What Upstack can do.

The 22 capabilities Upstack lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Ads

Targeting

6
  • Audience segments
  • Lookalike audiences
  • Custom audiences
  • Event-based
  • Location-based
  • Retargeting

Campaign management

1
  • Pixel management

Performance analytics

4
  • Performance tracking
  • Conversion tracking
  • Dashboards
  • UTM attribution

Analytics

Customer behavior

5
  • Real-time tracking
  • Activity tracking
  • Event tracking
  • Segmentation
  • Visitor IP

Marketing and sales

4
  • Marketing attribution
  • Purchase tracking
  • UTM tracking
  • Pixel tracking

Visuals and reports

2
  • Analytics dashboard
  • Historical analysis

FAQ

Upstack — frequently asked questions.

What is Upstack on Shopify?
Upstack, officially listed on the Shopify App Store as Upstack: Site Intelligence, is a Shopify app in the Ads category. Improve Meta & TikTok ads performance with the power of conversion tracking software. Install multiple Facebook Pixels/ Meta Pixels/ Instagram Pixels with accuracy. Avoid conversion tracking issues & bypass iOS 14 restrictions with Facebook or Meta server-side event tracking (Conversion API). UpStack's native server-side pixel stitches lost click IDs & session data, improving attribution & driving ROAS & CPAs. Enjoy advanced matching on Facebook Pixels for effective ad targeting. It averages 4.20 out of 5 across 32 merchant reviews on the Shopify App Store.
How much does Upstack cost?
Upstack has 3 paid plans on the Shopify App Store, starting at $299/month and going up to $999/month.
Is Upstack free?
No, Upstack is a paid Shopify app. Plans start at $299/month on the Shopify App Store.
When was Upstack launched?
Upstack launched on January 10, 2023 — over 3 years on the Shopify App Store. In that time it has gathered 32 merchant reviews.
Is Upstack Built for Shopify?
Upstack does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Upstack alternatives?
Merchants commonly compare Upstack with TikTok, Google & YouTube, Facebook & Instagram, and Data Export IO. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about Upstack?
3% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, tracking quality, and data accuracy — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Upstack.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Upstack on the Shopify App Store ↗