Upatra

Shopify bulk editor app by Upatra·Auto-tag orders, customers & products by rules. Bulk & CSV tag editor with backfill & 1-click undo.

Snapshot

#288of 421 inBulk editor

Upatra is newly listed on the Shopify App Store. Ongoing.AI is observing daily category rank, search-keyword position, install footprint, and listing changes from launch — first tracked Jun 4, 2026. The trajectory is being captured before the first reviews accumulate.

Pricing

From $7/mo

freemium

Built for Shopify

No

Years live

0

launched Jun 3, 2026

Last updated

Jun 30, 2026

Shopify listing

Catalog position

Where Upatra sits in the App Store.

Rank and percentile inside the Bulk editor category — the competitive shape of the niche around this app.

Rank in Bulk editor

#288

of 421 active apps

Review count percentile

0th

vs category siblings

Rating percentile

0th

vs category siblings

Years on App Store

0

since 2026

Listing change cadence

What Upatra has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+12shopify_lastmod: 2026-06-05 → 2026-06-15tagline: Bulk-tag products, orders & cust… → Auto-tag products, orders & cust…description: Tag products, orders, and custom… → Set up rules and the app keeps y…shopify_lastmod: 2026-06-15 → 2026-06-17name: Upatra: Bulk Tagging → Upatra: Bulk & Auto Taggingtagline: Auto-tag products, orders & cust… → Auto-tag products, orders & cust…description: Set up rules and the app keeps y… → Set up rules and the app keeps y…pricing_model: free → freemiumpricing_tiers: none → Free (+3 more)primary_price_value: none → 7works_with: none → csv xlsxshopify_lastmod: 2026-06-17 → 2026-06-19categories: Bulk editor → Bulk editor (+1 more)shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-28name: Upatra: Bulk & Auto Tagging → Upatra: Bulk & Auto Tagtagline: Auto-tag products, orders & cust… → Auto-tag orders, customers & pro…shopify_lastmod: 2026-06-28 → 2026-06-30Jun 13, 26Jun 23, 26Jul 4, 26

Shopify Lastmod · Jul 1

2026-06-28 → 2026-06-30

Tagline · Jun 29

Auto-tag products, orders & cust… → Auto-tag orders, customers & pro…

Name · Jun 29

Upatra: Bulk & Auto Tagging → Upatra: Bulk & Auto Tag

PricingIdentity & listingCadence

Plans

Upatra pricing tiers.

Free

Free

  • Bulk-tag products, orders & customers
  • 200 auto-tag operations / month
  • 1 automation rule
  • Rule backfill reaches back 14 days

Starter

$7.99/month

  • All Free plan features
  • 2,000 auto-tag operations / month
  • Unlimited automation rules
  • Tag all matching
  • Rule backfill reaches back 60 days

Growth

$14.99/month

  • All Starter plan features
  • 10,000 auto-tag operations / month
  • Unlimited automation rules
  • Tag all matching
  • Rule backfill reaches back 180 days
  • Headroom for high-volume stores

Business

$29.99/month

  • All Growth plan features
  • Unlimited auto-tag operations
  • Unlimited automation rules
  • Tag all matching
  • Full-history rule backfill (all time)
  • Priority support
  • Best for large catalogs & agencies

Capabilities

What Upatra can do.

The 17 capabilities Upatra lists across each of its 2 categories, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Bulk editor

Editable resources

3
  • Products
  • Orders
  • Tags

Actions

6
  • Bulk deletion
  • CSV import and export
  • Rollback
  • Search and filter
  • Scheduled tasks
  • Bulk edit

Workflow automation

Automation tasks

3
  • Customer tags
  • Order tags
  • Product tags

Customization

5
  • Conditional logic
  • Custom triggers
  • Auto-sync data
  • Scheduled tasks
  • Custom workflows

FAQ

Upatra — frequently asked questions.

What is Upatra on Shopify?
Upatra, officially listed on the Shopify App Store as Upatra: Bulk & Auto Tag, is a Shopify app in the Bulk editor category. Set up rules and the app keeps your whole store tagged correctly — new and old records alike. Tag orders over $200, repeat customers, products from a vendor; tags are added when a record matches and removed when it stops. Backfill the records you already have on the first run. Prefer hands-on? Browse, search, and filter, then add, remove, or replace tags in one batch — or upload a CSV. Every run is previewed, logged, and revertible with one click for 30 days.
How much does Upatra cost?
Upatra offers a free plan and 3 paid plans starting at $7/month and going up to $29.99/month. The free plan includes Bulk-tag products, orders & customers, 200 auto-tag operations / month, 1 automation rule, and Rule backfill reaches back 14 days. The paid plans unlock advanced features beyond what's available on the free tier.
Is Upatra free?
Yes — Upatra offers a free plan alongside paid options. The free plan includes Bulk-tag products, orders & customers, 200 auto-tag operations / month, and 1 automation rule. Paid plans start at $7/month for advanced features.
When was Upatra launched?
Upatra launched on June 3, 2026.
Is Upatra Built for Shopify?
Upatra does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best Upatra alternatives?
Merchants commonly compare Upatra with Shopify Flow, Matrixify, Hextom, and Ablestar Bulk Product Editor. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running Upatra.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View Upatra on the Shopify App Store ↗