The Shop Events Calendar

Shopify event booking app by The Shop Apps·Create your own events calendar to promote sales, launches, and promotions on your store

Snapshot

4.50(123 reviews)#15of 118 inEvent booking

Ongoing.AI tracks The Shop Events Calendar daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

CategoriesEvent booking

Rating

4.50

123 reviews

Pricing

From $12/mo

free_trial

Built for Shopify

Yes

Years live

5

launched Jul 8, 2020

Last updated

Jul 1, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

-1

28-day Δ

+0

Rating change

7-day Δ

+0.00

28-day Δ

-0.20

1241241241231235.003.752.501.250.00May 28Jun 5Jun 14Jun 23Jul 2Total reviewsRating (0–5)
The Shop Events Calendar added 0 reviews over the last 28 days, rating moved -0.20.

Category rank over time

Where The Shop Events Calendar sits day-by-day in Event booking.

Position across the Event booking page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Event booking leaderboard →

#16#20#25#29#33May 28May 31Jun 4Jun 7Jun 11The Shop Events Calendar · #31GM Event Ticketing · #30Avada Appointments Booking · #32
Best position observed: #20. The Shop Events Calendar slipped 10 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where The Shop Events Calendar sits in the App Store.

Rank and percentile inside the Event booking category — the competitive shape of the niche around this app.

Rank in Event booking

#15

of 118 active apps

Review count percentile

87th

vs category siblings

Rating percentile

61th

vs category siblings

Years on App Store

5

since 2020

Listing change cadence

What The Shop Events Calendar has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+21shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-15shopify_lastmod: 2026-06-15 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30shopify_lastmod: 2026-06-30 → 2026-07-01Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 2

2026-06-30 → 2026-07-01

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

PricingIdentity & listingCadence

Reviews

What merchants are saying

4.50(123 reviews)
  • 96%positive150
  • 0%neutral0
  • 4%negative6

Popular mentions

  • mobile responsiveness
  • customization
  • bug
  • security
  • data export
  • customer support

Top themes

  1. mobile responsiveness1
  2. customization1
  3. bug1
  4. security1
  5. data export1
  6. customer support1

What merchants praise

Amazing customer service and great app. Very easy to use and manage. People like the design and feel. It's very obvious why this app gets a consistent 5 star review. Luke in customer support is very professional and diligent. Highly recommended!!!
KMC San Francisco · 5

What merchants complain about

Horrible support. Non-existent. Features like calendar import from ICS doesn't work. No response to my support requests. Totally disappointed!
Ember Coffee Co. · 1 · 2026-06-25

Plans

The Shop Events Calendar pricing tiers.

Monthly

$12.99/month

  • Unlimited Events
  • Unlimited Traffic
  • Unlimited Integrations
  • Original & List Design
  • Style Options

Annual

$119/year

  • Unlimited Events
  • Unlimited Traffic
  • Unlimited Integrations
  • Original & List Design
  • Style Options

Capabilities

What The Shop Events Calendar can do.

The 13 capabilities The Shop Events Calendar lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Event type

8
  • Appointments
  • Rentals
  • Classes
  • Services
  • Reservations
  • In-person
  • Online
  • Custom events

Booking management

3
  • Calendar
  • Block dates
  • Ticketing

Customization

2
  • Calendar widget
  • Custom tickets

FAQ

The Shop Events Calendar — frequently asked questions.

What is The Shop Events Calendar on Shopify?
The Shop Events Calendar is a Shopify app in the Event booking category. The Shop Events Calendar makes it easy to display store events, promotions, and product launches in a mobile-friendly calendar. Create multiple calendars for different locations or event types, and choose from three layouts—original, list, or accordion. The calendar is built to match your theme as well as load super fast on your website. You also have the option to customize colors, styles, and display options to fit seamlessly into your storefront. Also integrate with external calendar apps. It averages 4.50 out of 5 across 123 merchant reviews on the Shopify App Store.
How much does The Shop Events Calendar cost?
The Shop Events Calendar has 2 paid plans on the Shopify App Store, starting at $12/month and going up to $119/month.
Is The Shop Events Calendar free?
No, The Shop Events Calendar is a paid Shopify app. Plans start at $12/month on the Shopify App Store.
When was The Shop Events Calendar launched?
The Shop Events Calendar launched on July 8, 2020 — over 5 years on the Shopify App Store. In that time it has gathered 123 merchant reviews.
Is The Shop Events Calendar Built for Shopify?
Yes — The Shop Events Calendar carries Shopify's Built for Shopify badge. This certification is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value, and is reviewed by the Shopify team rather than self-declared by the developer.
What are the best The Shop Events Calendar alternatives?
Merchants commonly compare The Shop Events Calendar with Appointment Booking Cowlendar, Appointment Booking App Apntly, Pickup Delivery Date Pickeasy, and Appointment Booking App ointo. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What complaints come up about The Shop Events Calendar?
4% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are mobile responsiveness, customization, and bug — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running The Shop Events Calendar.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View The Shop Events Calendar on the Shopify App Store ↗