SplitPrice – A/B Testing

SplitPrice, officially listed on the Shopify App Store as SplitPrice – A/B Testing, is a Shopify app in the Pricing optimization category. SplitPrice helps Shopify merchants find their highest-converting product options through controlled A/B testing. Pick a product, set an alternative amount, and let data tell you which option maximizes revenue. HOW IT WORKS Select a product and set your test amount SplitPrice splits visitors into two groups Group A sees your original listing, Group B sees the test Watch real-time Bayesian statistics to find the winner Graduate the winning option with confidence.

SplitPrice offers a free plan and 3 paid plans starting at $49/month and going up to $199/month. The free plan includes 1 active test, 100 visitors/month, Basic. The paid plans unlock advanced features beyond what's available on the free tier.

Yes — SplitPrice offers a free plan alongside paid options. The free plan includes 1 active test, 100 visitors/month, Basic. Paid plans start at $49/month for advanced features.

SplitPrice launched on May 20, 2026.

SplitPrice does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.

Merchants commonly compare SplitPrice with Shopacado, Discounty, BSS B2B Wholesale Pricing, and Appstle℠ Bundles & Upsells. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.