SendOwl

Shopify digital products app by SendOwl·Sell anything digital anywhere

Snapshot

3.00(91 reviews)#19of 103 inDigital products

Ongoing.AI tracks SendOwl daily — category rank, keyword positions in App Store search, install footprint, listing changes, and reviewer sentiment — back to when we first observed the listing.

Rating

3.00

91 reviews

Pricing

From $39/mo

free_trial

Built for Shopify

No

Years live

14

launched Jun 29, 2012

Last updated

Jun 30, 2026

Shopify listing

Recent activity

Review trajectory.

Daily review count and rating drift. The blue line is cumulative review count; the dashed amber overlay is the rating on the right axis. Boring is good — sudden swings stand out against an otherwise stable curve.

New reviews

7-day Δ

+0

28-day Δ

+0

Rating change

7-day Δ

+0.00

28-day Δ

+0.10

#92#92#92#91#915.003.752.501.250.00May 28Jun 5Jun 13Jun 21Jun 29Total reviewsRating (0–5)
SendOwl added 0 reviews over the last 28 days, rating moved +0.10.

Category rank over time

Where SendOwl sits day-by-day in Digital products.

Position across the Digital products page, snapshot daily. Lower is better — the Y axis is inverted so the strongest ranks sit at the top of the chart. Open the full Digital products leaderboard →

#52#56#61#65#69May 28May 31Jun 4Jun 7Jun 11SendOwl · #67Tuneboom · #66PDF Products Pro · #68
Best position observed: #53. SendOwl slipped 10 positions over the window. Greyed lines: the apps sitting immediately around it on the latest snapshot.

Catalog position

Where SendOwl sits in the App Store.

Rank and percentile inside the Digital products category — the competitive shape of the niche around this app.

Rank in Digital products

#19

of 103 active apps

Review count percentile

82th

vs category siblings

Rating percentile

44th

vs category siblings

Years on App Store

14

since 2012

Listing change cadence

What SendOwl has changed lately.

Every pricing tweak, tagline refresh, and Shopify-side listing ping. Captured from Ongoing.AI’s per-scrape diff log — the cadence and the content of changes, in one strip.

Listing changes · last 21 days+20shopify_lastmod: 2026-06-10 → 2026-06-11shopify_lastmod: 2026-06-11 → 2026-06-12shopify_lastmod: 2026-06-12 → 2026-06-13shopify_lastmod: 2026-06-13 → 2026-06-14shopify_lastmod: 2026-06-14 → 2026-06-16shopify_lastmod: 2026-06-16 → 2026-06-17shopify_lastmod: 2026-06-17 → 2026-06-18pricing_tiers: Launch (+2 more) → Launch (+2 more)shopify_lastmod: 2026-06-18 → 2026-06-19shopify_lastmod: 2026-06-19 → 2026-06-20shopify_lastmod: 2026-06-20 → 2026-06-21shopify_lastmod: 2026-06-21 → 2026-06-22shopify_lastmod: 2026-06-22 → 2026-06-24shopify_lastmod: 2026-06-24 → 2026-06-25shopify_lastmod: 2026-06-25 → 2026-06-26shopify_lastmod: 2026-06-26 → 2026-06-27shopify_lastmod: 2026-06-27 → 2026-06-28shopify_lastmod: 2026-06-28 → 2026-06-29shopify_lastmod: 2026-06-29 → 2026-06-30Jun 11, 26Jun 21, 26Jul 2, 26

Shopify Lastmod · Jul 1

2026-06-29 → 2026-06-30

Shopify Lastmod · Jun 30

2026-06-28 → 2026-06-29

Shopify Lastmod · Jun 29

2026-06-27 → 2026-06-28

PricingIdentity & listingCadence

Reviews

What merchants are saying

3.00(91 reviews)
  • 71%positive101
  • 1%neutral2
  • 27%negative39

Popular mentions

  • customer support
  • pricing
  • ease of use
  • missing features
  • missing feature
  • performance
  • reliability
  • communication

Top themes

  1. customer support33
  2. pricing25
  3. ease of use8
  4. missing features4
  5. missing feature3
  6. performance3
  7. reliability3
  8. communication3

What merchants praise

After speaking with the CEO, I'm reminded just how amazing this company is. I greatly appreciate your time today! Original: Sendowl offers the flexibility we need, along with great customer support. They are always quick to reply and super friendly. Thank you for all you do!
Card Cavern Trading Cards, LLC · 5

What merchants complain about

I used to LOVE This app - (installed it back in 2019 as couldn't find any other alternatives). They have just moved my pricing from $36 to $190 and didn't bother telling me. That's not how you treat your customers - whoever made this decision within your business - should be fired. You have likely lost a ton of business. BAD, BAD, BAD!!
Music Radio Creative · 1

Plans

SendOwl pricing tiers.

Launch

$39/month

  • 7 day free trial
  • up to 5,000 orders per year
  • up to 10,000 USD sales per year
  • All features
  • Unlimited products and storage

Grow

$87/month

  • 7 day free trial
  • up to 25,000 orders per year
  • up to 36,000 USD sales per year
  • All features
  • Unlimited storage and products

Scale

$159/month

  • 7 day free trial
  • up to 50,000 orders per year
  • up to 100,000 USD sales per year
  • All features
  • Unlimited storage and products
  • + Priority Support
  • Need higher limits? support@sendowl.com

Capabilities

What SendOwl can do.

The 26 capabilities SendOwl lists across its category, in Shopify’s own taxonomy. Pulled directly from the App Store listing.

Product types

9
  • Audio
  • Courses
  • Digital art
  • Ebooks
  • Games
  • PDFs
  • Software
  • Videos
  • Custom

Download management

12
  • Email delivery
  • Bulk upload
  • Custom download pages
  • Thank you page
  • Download limits
  • Streaming
  • Unlimited downloads
  • Analytics
  • SMTP
  • Externally hosted
  • Custom links
  • Amazon S3 storage

File security

5
  • Access code
  • License key
  • Password protection
  • Watermarks
  • File hosting

FAQ

SendOwl — frequently asked questions.

What is SendOwl on Shopify?
SendOwl is a Shopify app in the Digital products category. SendOwl helps you launch fast and sell with confidence. Go from idea to sale in under a minute, with powerful tools to protect your work: PDF stamping, password locking, expiring links, and download controls. Every plan includes all features, unlimited products and storage, and no limits on orders or revenue. Built to scale as you grow. It averages 3.00 out of 5 across 91 merchant reviews on the Shopify App Store.
How much does SendOwl cost?
SendOwl has 3 paid plans on the Shopify App Store, starting at $39/month and going up to $159/month.
Is SendOwl free?
No, SendOwl is a paid Shopify app. Plans start at $39/month on the Shopify App Store.
When was SendOwl launched?
SendOwl launched on June 29, 2012 — over 14 years on the Shopify App Store. In that time it has gathered 91 merchant reviews.
Is SendOwl Built for Shopify?
SendOwl does not currently carry Shopify's Built for Shopify badge. The badge is awarded to apps that meet Shopify's published standards for performance, ease of use, and merchant value — many high-quality apps operate without it.
What are the best SendOwl alternatives?
Merchants commonly compare SendOwl with Appointment Booking Cowlendar, Appointment Booking App Apntly, Digital Downloads PDF Pendora, and Appointment Booking App ointo. Each alternative covers a similar use case but differs on pricing model, integration depth, and the specific themes merchants praise in reviews — see the alternatives section above for a side-by-side.
What do merchants praise about SendOwl?
71% of analyzed merchant reviews skew positive. The themes most often cited in positive reviews are ease of use, customer support, and features — see the review fingerprint above for the full breakdown.
What complaints come up about SendOwl?
27% of analyzed merchant reviews are negative. The pain points most often raised in critical reviews are customer support, pricing, and ease of use — see the review fingerprint above for the per-merchant detail.

Methodology

Where the numbers come from.

Ratings, review counts, pricing tiers, “Built for Shopify”, launch date, and category memberships come from the live Shopify App Store listing — refreshed daily by Ongoing.AI’s crawler. The review-count trajectory is the diff between today’s snapshot and snapshots from 7 and 28 days ago. Topic counts and sentiment come from the review corpus, topic-tagged with Claude. Install footprint is observed via Ongoing.AI’s tech-detection pass against actively-tracked Shopify storefronts. Catalog position is computed at snapshot time against every active app sharing the primary category. Snapshot generated .

Find every brand running SendOwl.

Ongoing.AI tracks every Shopify brand’s app stack daily. Pull the full install list, filter by vertical or geography, and catch the moment merchants install — or churn off.

Prefer the source? View SendOwl on the Shopify App Store ↗